#Japan #Tokyo #Monster Energy #JP THE WAVY #Ultra Fantasy

Exciting Launch Event for Monster Energy's Ultra Fantasy Ruby Red

On April 1, Monster Energy introduced its latest product, the Ultra Fantasy Ruby Red, featuring a refreshing pink grapefruit flavor and unique energy blend, perfectly suited for the vibrant spring season. This no-calorie, no-sugar drink boasts an eye-catching can design, making it a perfect shareable item for social media.

To celebrate its launch, an event was held on April 5 in front of Shibuya Stream at Inari Bridge Square. The venue buzzed with excitement as numerous fans gathered to sample the new flavor and enjoy various activities throughout the day. The event featured appearances from the Monster Family, including prominent athletes like celebrated snowboarders Kokomo Murase and Taiga Hasegawa, who engaged in a special talk show, sharing their enthusiasm ahead of the upcoming Milan Olympics.

The audience was also treated to a spectacular performance by BMX legend Moto Sasaki, whose breathtaking stunts captivated everyone. In addition, a lineup of elite athletes such as skaters Mota Shibata, Daiki Ikeda, Rinon Akama, and surfers like Hiroto Ohara, along with MMA fighter Itsuki Hirata and members of professional esports teams RIDDLE and FENNEL, came together for an engaging giveaway event, distributing exclusive Monster gear.

One of the day's highlights was a surprise guerrilla live performance by JP THE WAVY, who captivated the audience with his vibrant presence and dynamic beats. Performing hits like “Mango Loco” and the debut of “Miss Luxury”, he energised the crowd, culminating in a thrilling atmosphere that encapsulated the essence of the brand's spirit.

Event Summary

• - Event Name: Launch Celebration for Monster Ultra Fantasy Ruby Red
• - Date: April 5 (Saturday), 13:00 – 18:00
• - Location: Inari Bridge Square, Shibuya Stream, Tokyo, Japan
• - Program:

- Free sampling of the new product, Ultra Fantasy Ruby Red
- 13:00-14:00 Athlete talk show (includes media session)
- 14:00-14:30 Athlete giveaways followed by BMX performance
- 16:00-16:30 Special live performance by JP THE WAVY with a giveaway

Special Talk Show with Japan's Snowboarding Stars

Athletes Kokomo Murase and Taiga Hasegawa shared insights about their achievements, with Murase being the youngest winner at the X Games in 2018. Hasegawa also discussed his international accolades, including multiple podium finishes and their joint aspirations for the upcoming 2025 season. Both emphasized their love for Monster Energy, complimenting the Ultra Fantasy Ruby Red for its refreshing taste and energizing qualities.

Unique Gear Giveaway

The Monster athletes showcased new limited-edition gears during the giveaway segment, which included special boxes of the Ultra Fantasy Ruby Red, t-shirts, and hoodies. Enthusiastic fans worked hard for the chance to take home these exclusive items.

BMX Performance by Legend Moto Sasaki

Moto Sasaki’s world-class BMX showcase left the audience breathless. With a record of numerous championships and stellar achievements, Sasaki delivered an unforgettable performance that highlighted his technical prowess, captivating fans with every trick.

Climax of the Event: JP THE WAVY Live Performance

JP THE WAVY’s performance was the show's pinnacle. His chart-topping tracks resonated through the audience, fostering a sense of community and excitement. Encouraging everyone to try the new drink, his charismatic appeal only heightened the crowd's energy. As an added surprise, he gifted audience members with autographed merchandise, culminating in a euphoric climax that left fans exhilarated.

Profile Highlights

• - Kokomo Murase: A 20-year-old prodigy from Gifu, known for her early achievements in snowboarding, including an Olympic bronze medal in Beijing 2022. Instagram
• - Taiga Hasegawa: A 19-year-old, renowned for his significant contributions to the sport, resonating with fans through his ambitious goals. Instagram
• - JP THE WAVY: A fashion and music icon, celebrated for his viral hits and international tours. Official HP

This event not only marked a successful product launch but also reinforced the vibrant culture around Monster Energy, bringing together athletes and fans to create unforgettable memories.