#United States #Elanco #Greenfield #Pet Protect #Advantage

Elanco Launches Pet Protect™: Comprehensive Supplements for Pet Wellness

Elanco Animal Health has recently expanded its impressive portfolio with the introduction of Pet Protect, a new line of veterinarian-formulated supplements specifically crafted for both dogs and cats. This launch is a strategic move to cater to the growing demand in the booming U.S. pet supplement market, which is experiencing rapid growth amid increasing pet ownership and health consciousness among pet parents.

Understanding the Growth of the Pet Supplement Market

The pet supplement industry has seen a remarkable surge, reaching a market size of $2.7 billion in 2023, and exhibiting a 20% compound annual growth rate (CAGR) over the past five years. Pet owners are more inclined than ever to invest in supplemental health products for their furry companions, with many citing continued steady spending despite broader inflation. This trend highlights the increasing recognition of the importance of proactive pet health management, indicating a shift in how owners perceive their pets' well-being.

Elanco's Vision for Pet Health

Bobby Modi, Executive Vice President of U.S. Pet Health and Global Digital Transformation at Elanco, stated, "Expanding into supplements is a natural fit for Elanco, enhancing the health and well-being of pets while driving growth in this dynamic market." Pet Protect reinforces the company's long-standing commitment to pet health, drawing from over 25 years of veterinary experience and the trusted reputation of the Advantage brand.

What Makes Pet Protect Stand Out?

Pet Protect distinguishes itself in a crowded market through several key attributes:

• - Veterinarian-Formulated: Crafted by experienced veterinarians, ensuring a holistic approach to pet health.
• - Backed by Science: Each product utilizes safe, proven ingredients that have been rigorously studied.
• - Trusted Branding: Building on the reputable Advantage brand, known for its commitment to high-quality pet health solutions for 25 years.
• - Quality Assurance: Pet Protect products bear the NASC® quality seal, underscoring a dedication to stringent quality standards.

A Comprehensive Product Line for Diverse Health Needs

Pet Protect offers a comprehensive range of supplements addressing various health concerns. Some highlights include:

• - Hip & Joint Health: Formulated with Synovi G3 for dogs, promoting healthy hip and joint function, particularly for active dogs.
• - Multivitamins: The DVM Daily Soft Chews support overall health, immune strength, and digestion for energetic pups.
• - Digestive Health: The Lactoquil formula aids in gastrointestinal health and microbial balance, vital for a dog’s digestive comfort.
• - Calming Support: The proprietary Tranquilify™ blend helps manage situational stress, proving effective within 30 minutes.
• - Skin Health: The only over-the-counter supplement utilizing phytoceramides for hydration and skin barrier support.

Dr. David Gosche, a veterinarian and Executive Director of the Consulting Vet Team at Elanco, emphasized the brand’s commitment to quality. “At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care. Pet Protect is designed to support pets' health with scientifically formulated, veterinarian-approved ingredients.”

Conclusion: Elanco's Commitment to Pet Wellness

The launch of Pet Protect demonstrates Elanco's ongoing dedication to enhancing the well-being of pets through innovative solutions that meet a broad spectrum of health needs. Pet owners can confidently choose Pet Protect, knowing they are providing their pets with high-quality, effective supplements designed for their daily health and wellness. For more information about Pet Protect and to explore the complete product range, visit the Elanco website at www.elanco.com.

Elanco continues to embody its vision of Food and Companionship Enriching Life, steadfast in its mission to improve the health of pets around the globe while contributing positively to both local and global communities. With Pet Protect, Elanco reinforces its leadership in the pet health market, setting a new standard for pet wellness.