#USA #London #Green Street #MyTraffic #Retail Database Pro

Green Street Integrates MyTraffic Data into Retail Database Pro

In a strategic advancement for retail analytics, Green Street, a leader in commercial real estate intelligence, has announced the integration of MyTraffic foot traffic data into its Retail Database Pro platform. This partnership aims to provide unparalleled insights into visitor traffic at the property level across key European markets including the United Kingdom, France, Germany, Italy, and Spain.

Utilizing anonymized mobile GPS data, MyTraffic counts daily unique visitors to retail properties, compiling these figures to produce annual visitation statistics. According to Edoardo Gili, Senior Analyst at Green Street, “Footfall is one of the strongest real-time indicators of operational performance.” By embedding MyTraffic’s data into Retail Database Pro, clients gain critical insights to benchmark assets, track performance, and make informed trading decisions.

Enhanced Data Capabilities

The integration introduces advanced consumer intelligence features to the platform, enabling clients to access:

• - Trailing 12-month footfall: Monthly updated data that reflects evolving consumer trends.
• - Year-over-year visitation changes: This tracking allows teams to assess the direct impacts of tenant mix and leasing decisions.
• - Recovery benchmarks: Comparing current data against pre-pandemic 2019 figures provides meaningful context for asset performance.

Properties will be ranked based on the country and Green Street Quality Grade, allowing for multidimensional peer benchmarking. The foot traffic data is seamlessly incorporated into property tables, detailed property pages, and competitive modules of Retail Database Pro, ensuring that users can access relevant insights where decisions are made.

Pauline Paris, CMO at MyTraffic, emphasizes the precision of their approach: “Our anonymized GPS methodology provides an accurate, privacy-compliant picture of how consumers interact with physical retail. By integrating with Green Street’s Retail Database Pro, we are making that intelligence scalable across five major European markets.”

The Evolution of Physical Retail

As physical retail continues to evolve rapidly, foot traffic data becomes essential for understanding market trends. Collaborating with Green Street places this intelligence at the center of evaluating and benchmarking European retail assets. The integration is currently accessible for all Retail Database Pro clients, reflecting Green Street’s ongoing commitment to enriching its platform with top-tier property-level data.

For further information or to request a demo, prospective clients are encouraged to visit Green Street’s website.

About Green Street

With over 40 years of experience, Green Street is the leading global provider of actionable commercial real assets research, news, data, analytics, and advisory services. The firm delivers unparalleled information and reliable data on public and private real estate markets, empowering investors, banks, lenders, and industry participants to enhance their investment strategies and decision-making processes.

About MyTraffic

MyTraffic is a premier location intelligence platform operating in 18 countries, measuring real foot traffic. It aggregates GPS, spending, and demographic data to provide insights on visitor numbers, catchment areas, visitor profiles, and competitor benchmarks. The platform is trusted by over 600 companies, and its AI tool, Gini, simplifies and democratizes these analyses for users.