DNA&STONE Earns Silver Recognition at Ad Age's Small Agency Awards 2025

On July 24, 2025, DNA&STONE, a pioneering full-service agency based in Seattle, celebrated a significant achievement at the Ad Age Small Agency Awards, where it was honored with the Silver award in the Regional Northwest category. This recognition not only highlights the agency's outstanding creative output but also underscores its effective business strategies. The awards are designed to celebrate independent agencies with fewer than 150 employees that demonstrate both remarkable creativity and strong business performance.

Judann Pollack, the Executive Editor at Ad Age, expressed admiration for the work emerging from these independent agencies. Pollack stated, "The work and talent that comes from these indie agencies never ceases to amaze our judges. Their growth strategies, smart expansion of capabilities and new-business acumen prove that these agencies are adapting and thriving in a world of projects, AI, in-housing and fractional marketing leadership at clients."

DNA&STONE was formed earlier this year through the merger of two esteemed agencies, DNA and Little Hands of Stone. This union aimed to leverage their differences to create a stronger entity that is not afraid to take creative risks and delve into genuine emotions that resonate with audiences. Since its inception, the agency has swiftly made a name for itself, securing notable clients such as BECU, Municipal Credit Union, Purina, Freshworks, and Providence Health.

Chris Witherspoon, Co-Founder of DNA&STONE, shared his thoughts on the award, stating, "After merging earlier this year, it means a lot to see the industry recognizing not just our work, but how we work. We're big believers in radical empathy - and we aim to understand people and our clients better than anyone. That's what drives us."

The agency's recent campaigns, including "Aging is Life" for Aegis Living, "Frends All Over" for Rover, and the impactful suicide prevention initiative for Seattle Children's Hospital titled "SCARY NOT SCARY QUESTION," not only captivated audiences but also achieved remarkable results in driving traffic and revenue. DNA&STONE has demonstrated that creativity can indeed lead to significant business outcomes.

In addition to their impressive portfolio, DNA&STONE is committed to diversity, equity, and inclusion (DEI) initiatives within the advertising industry. They are one of the founding members and currently serve on the board of BLAC, an internship program dedicated to nurturing a new generation of Black talent. Furthermore, they founded and lead Project Violet, the first and only mentorship program aimed at supporting LGBTQ+ talent in advertising.

For those interested in exploring more about DNA&STONE's work and its mission, the agency invites you to visit their website at www.dnaandstone.com. Here, you'll find more details about their innovative campaigns and commitment to making a difference in the industry.

In summary, DNA&STONE has not only garnered recognition for its creative excellence but has also set a standard for agency practices that prioritize empathy, inclusivity, and genuine connection with clients and their audiences. This award serves as a testament to their strong foundation and the exciting journey that lies ahead for this modern agency.