UCC Launches New Cold Brew Coffee Products for Upcoming Season

UCC Cold Brew Coffee: Perfect Refreshment for the Warmer Months

As the temperatures rise, UCC, a prominent coffee brand, is excited to announce the launch of two new cold brew coffee bags, expanding their lineup to five offerings starting March 2nd. Consumers can look forward to enjoying the refreshing taste of UCC’s innovative “water-brewed coffee,” which has gained significant attention in the cold coffee market this past year.

UCC, based in Kobe, Hyogo, Japan, is dedicated to showcasing the potential of coffee with a purpose that emphasizes leveraging coffee for a better world. The company has been at the forefront of coffee innovations, including launching the world’s first canned coffee and crafting hydrogen-roasted coffee that minimizes CO2 emissions during roasting. UCC continues to push boundaries with unique products like the “YOINED,” a coffee variation that can be consumed like food.

In response to rising global temperatures and increased occurrences of intense heat, UCC recognized the need for refreshing beverages that alleviate thirst. The Japan Meteorological Association forecasts an earlier rainy season and an extended period of warm weather, indicating that iced coffee will be in high demand. The popularity of cold brew coffee is increasing, showcased by its stable presence in convenience stores and cafes, catering to consumers seeking an enjoyable and refreshing drink at home and on the go.

UCC’s “water-brewed coffee” focuses on meticulous preparation to optimize flavor without heat, leading to a cleaner taste and more aromatic experience. The home market will see the launch of both bagged and bottled cold brew options, enhancing accessibility for consumers. In the past year, sales of home-use water-brew coffee have surged by 146%, indicating a growing recognition of this brewing method, now identified by approximately 40% of consumers.

The convenience of making cold brew coffee at home by simply soaking bags overnight showcases a seamless integration of quality and ease. This appealing characteristic, paired with the full-bodied flavor typical of regular coffee, solidifies its growing reputation. UCC aims to make this product even more accessible by introducing portable coffee bags that allow users to enjoy ice-cold coffee wherever they are, mixing just water and coffee in their personal bottles.

Looking ahead, UCC is committed to promoting “water-brewed coffee” as a new cultural trend in coffee consumption. The company continues its mission of blending innovative products with sustainable practices, supporting the coffee industry’s overall growth. Late in 2024, sales projections are expected to reach approximately 397.9 billion yen, with UCC operating a robust global network across Japan, Asia, Europe, Oceania, and North America.

UCC’s future entails substantial advancements in sustainability initiatives, including achieving carbon neutrality by 2040 while enriching the lives of coffee lovers globally. Past initiatives include operating the UCC Coffee Academy and Coffee Museum, symbolizing UCC’s commitment to coffee education and heritage.

For those interested in experiencing the exquisite taste of UCC’s water-brewed coffee, visit their official online store or explore the “water-brewed” website for more information. Stay refreshed this summer with UCC’s new cold brew products, designed for your comfort and pleasure!