#United States #New York #POP MART #Labubu #Monsters

POP MART Takes the Stage at the Macy's Thanksgiving Day Parade

This year, POP MART is poised to make its exhilarating debut at the iconic Macy's Thanksgiving Day Parade on November 27, 2025. Known for its fusion of art, fashion, and pop culture, the company is set to bring its imaginative universe to life with a spectacular float titled Friendsgiving in POP CITY.

As the parade celebrates its 99th march, POP MART joins the festivities with a vibrant display featuring beloved characters such as LABUBU, MOKOKO, SKULLPANDA, Peach Riot, Dimoo, MOLLY, and Duckoo. Together, these engaging figures symbolize friendship, joy, and the spirit of the holiday season. This event marks a significant milestone for the brand, coinciding with its 15th anniversary and the decade-long legacy of its popular characters, LABUBU and The MONSTERS.

Larry Lu, the President of POP MART in the Americas, expressed excitement about this momentous occasion: “Our goal at POP MART is to light up passion and bring joy, and Macy's Parade has been doing that for nearly a century. Bringing our characters to life at such a storied event represents a significant milestone for us.”

The float will not only delight those in attendance but will also be showcased to millions of viewers across the nation during the live broadcast. Standing at an impressive 16 feet, the float will feature LABUBU and MOKOKO as fuzzy inflatable sculptures, marking a first for the parade. The colorful display is sure to capture the hearts of fans both young and old as they embark on their journey through the streets of Manhattan.

A Magical Experience Awaits

Timed with the parade, POP MART is making waves in New York City this holiday season. They are launching a special holiday pop-up at Macy's Herald Square, allowing visitors to step into the enchanting world of POP MART. This exciting experience invites customers to meet their favorite characters and explore a range of engaging products.

POP MART has rapidly transformed from a collectible brand to a powerhouse in global entertainment IP, paving the way for a wave of