Brendan Gaul Takes the Helm as McCann's New Global Chief Entertainment Officer

In a strategic move that underscores McCann's commitment to innovative storytelling, Brendan Gaul has been named the Global Chief Entertainment Officer of McCann Worldgroup. Gaul, who brings with him a wealth of experience from the original entertainment company TRAVERSE32, is set to enhance the agency's creative footprint in the global advertising landscape.

A New Era of Brand Entertainment

McCann’s recent announcement marks a significant step in its evolution, emphasizing a transition towards building brands through diverse creative channels. By integrating TRAVERSE32 into McCann’s ecosystem, the agency aims to utilize long-form entertainment narratives to forge deeper connections with audiences. These efforts are guided by the agency’s fundamental philosophy: ‘Truth Well Told’, which reflects a commitment to authenticity and impactful storytelling.

Daryl Lee, the Global CEO of McCann and McCann Worldgroup, expressed confidence in Gaul's leadership. He stated, “Brendan is truly a pioneer of brand entertainment. His arrival brings original content development into the heart of McCann and our global creative community.” This perspective aligns with McCann's mission to cultivate innovative collaborations that not only resonate culturally but also elevate brand engagement.

Proven Track Record

Gaul joins McCann with an impressive portfolio, having successfully produced numerous award-winning entertainment properties. His recent work includes the Cannes Lions Grand Prix-winning film "THE FINAL COPY OF ILON SPECHT," which showcases the power of culturally relevant narratives in branding. This project further accentuates his ability to produce stories that authentically resonate with audiences, validating the impact of brand narratives in today’s media landscape.

The success of his projects often rests on Gaul’s innovative approach to storytelling, a crucial aspect that McCann is eager to leverage. Professionals like Javier Campopiano, McCann's Global Chief Creative Officer, believe that Gaul’s team will be integral in bringing these authentic truths to life through various creative formats, effectively reshaping the agency’s narrative framework.

Homecoming for Gaul

This new role marks a significant homecoming for Gaul, who began his professional journey at McCann in 2002. Following his tenure at McCann, he delved into building branded content units at J3, UM, and IPG Mediabrands before founding TRAVERSE32 in 2020. Notable works under TRAVERSE32 include acclaimed projects like