New Survey Reveals 84% of Real-Money Gamers Want Weekly Content Updates

The Need for Fresh Content: Insights from the 2025 Mobile RMG Player Survey

A recent survey conducted by Adikteev has uncovered compelling insights into the preferences of VIP real-money gamers. The report, which analyzed responses from 600 players across different segments, has revealed that a staggering 84% of players consider weekly content updates crucial for their continued engagement with real-money games (RMG). This finding highlights the evolving demands of players in the increasingly competitive mobile gaming landscape.

Key Findings from the Survey

The survey provided a wealth of data regarding player behavior and preferences.

1. Importance of Instant Payouts: One significant takeaway is the urgent demand for quick cash withdrawals. Players across all segments expressed greater satisfaction when they could access their winnings immediately, emphasizing the need for gaming platforms to streamline their payout processes.

2. Shift in Discovery Channels: Traditional methods of discovering games via app stores are becoming less effective. Instead, in-game advertisements and platforms like TikTok and YouTube have gained dominance as primary channels for gamers to find new apps.

3. Effective Advertising Strategies: Interestingly, the report noted that gameplay-focused advertisements have been significantly more effective in prompting action among VIP players compared to ones featuring celebrities or influencers. This indicates a preference for authenticity and a direct connection to the gaming experience.

4. Impact of Trust Issues: Trust continues to play a critical role in player decisions. In fact, 57% of VIP players indicated that hearing about payment issues in app reviews would dissuade them from installing a game. This underscores the importance of maintaining transparent and trustworthy user experiences.

5. Timing of Engagement: Understanding when players are most active is vital. The survey found that Core and Casual players are typically engaged between 6 PM and 10 PM, while VIPs respond best to re-engagement prompts shortly after closing the app, suggesting a need for marketers to be strategic with their outreach.

The Path Forward for Marketers

Cameron Thom, Chief Revenue Officer at Adikteev, emphasizes the findings of the survey, stating, "These insights underscore the urgency of personalized, timely engagement." As the landscape of real-money gaming becomes more competitive, marketers must pivot from generic retention tactics toward personalized approaches that resonate with player preferences.

Moreover, the report encourages marketers to adopt segmented strategies tailored to player types. Focusing on the introduction of personalized bonus structures, quick payouts, and user-friendly design can help foster loyalty among players.

Conclusion

The 2025 Mobile RMG Player Survey serves as a vital resource for gaming marketers seeking to improve retention and monetization strategies. As player expectations continue to evolve, staying attuned to their preferences and behaviors will be essential for success in the dynamic real-money gaming market. Adikteev’s comprehensive analysis offers actionable recommendations that could increase player lifetime value and enhance overall engagement.

For those interested in a deeper dive into the survey findings, the full report is available for download here.