#United States #New York #Fish Fight #McMiller Games #It's Bananas!

McMiller Games Makes Waves at Toy Fair New York

The creators behind the viral hit game It's Bananas! are back in action with their latest creation, Fish Fight! This new offering was unveiled at the Toy Fair New York and promises to deliver a splash of fun and laughter for players of all ages.

An Innovative Showdown

Fish Fight! is described as a fast-paced indoor/outdoor game inspired by traditional favorites like cornhole and pétanque but with a unique twist. Instead of cumbersome equipment, players will enjoy a lively competition through a series of laugh-out-loud challenges that embody McMiller's trademark humor.

The concept is simple: players are divided into two teams and each team takes turns drawing from an Action Card. These cards guide the actions they need to perform in order to win pieces of a wrestling belt. The first team to complete their belt secures the title of Titans of the Tide, while the other team may find themselves floundering in defeat.

A Commitment to Sustainability

True to its eco-friendly mission, Fish Fight! sets a new standard in sustainable gaming. McMiller Games proudly announces that every component of the game is 100% plastic-free. All pieces—including the four large cotton fish, a wooden target ball, jute rope, and punchboard wrestling belts—are crafted from plant-based materials. This commitment to the environment positions Fish Fight! among the leading sustainable games in the market, giving consumers a choice that aligns with their values.

Sneak Peek and Availability

Playtesters are invited to experience Fish Fight! during the Toy Fair, which runs from March 1st to 4th at Booth 6259. The game will officially hit the shelves in June 2025, available for purchase through Amazon.com and on the McMiller official website for pre-orders at $24.99.

Behind The Scenes

David McGranaghan, Co-Founder of McMiller Games, articulated the vision behind Fish Fight!, stating, "After It's Bananas! achieved massive popularity, we knew our next game had to match that level of unique, physical fun. Fish Fight! takes the familiar format of classic outdoor games and injects it with a comedic twist—because who wouldn’t want to see their friend awkwardly plop a fish between their thighs?"

Julian Miller, Co-Founder and fellow creative mind, highlighted the game's social media potential: "People are looking for games that are enjoyable to play and even more entertaining to watch. Fish Fight! was specifically designed to elicit big laughs and reactions, just like its predecessor."

About McMiller Games

McMiller Games is a queer-owned, fun-fueled gaming company founded by Julian Miller and David McGranaghan. Known for their innovative party games, they have developed several social-media-friendly hits such as Fire in the Hole, UpRoar, and The Cat Mitt Game. With Fish Fight!, they continue to push the envelope of interactive fun and sustainable design in the world of gaming.

For more information, and to check out their vibrant booth at Toy Fair New York, visit McMiller Games.