#Canada #Montreal #Mistplay #Marc Bearman #rewarded advertising

Mistplay Welcomes Marc Bearman for AdTech Innovations

In a significant move within the ad tech industry, Mistplay has announced the appointment of Marc Bearman as General Manager. Bearman, a well-known figure in the ad tech landscape, is set to steer the company towards exciting new horizons in rewarded advertising.

A Proven Background in Ad Tech

Marc Bearman brings more than ten years of experience to Mistplay, having previously contributed to notable companies in the advertising technology sector. He was instrumental in establishing the Unity Ads team across Europe, the Middle East, and Africa (EMEA) and led MoPub under X, which saw substantial growth before its $1 billion acquisition by AppLovin. Additionally, as the head of Fetch Play's gaming division, Bearman's track record is marked by a consistent focus on scaling businesses and driving impactful strategies.

Bearman’s extensive background positions him as a valuable addition to Mistplay, especially as the company focuses on empowering its clients to leverage the potential of gaming in monetization efforts. With his expertise, Mistplay hopes to redefine how mobile app publishers engage with their audiences through innovative loyalty programs.

Future Innovations in Rewarded Advertising

Bearman will lead initiatives to expand Mistplay's product offerings aimed at enhancing user engagement through loyalty-driven strategies. At an upcoming industry event, MAU, Mistplay is poised to reveal what they term a “new era of rewarded advertising.” This shift aims to enable publishers to take control of their loyalty programs, ultimately enhancing customer return on advertising spend (ROAS).

“I see this as a potentially once-in-a-lifetime opportunity,” Bearman expressed regarding his new role. He emphasized Mistplay’s pioneering status in the rewarded gaming space, highlighting the significant ecosystem created to connect players with games optimally. This, according to him, drives top-tier advertising returns.

Bearman noted that Mistplay’s expansion of its product suite not only unlocks new revenue opportunities but also solidifies its role as a premier partner to game and app publishers. His vision aligns perfectly with Mistplay's mission to innovate how publishers retain users through rewarding experiences.

Leadership Support

Tricia Han, the CEO of Mistplay, commended Bearman’s appointment, asserting his qualifications make him the ideal leader for the next chapter of Mistplay. Under Bearman’s guidance, the company is set to continue evolving, presenting innovative solutions for publishers to improve user experiences and ultimately maximize lifetime value (LTV).

While Bearman's arrival represents a fresh chapter for Mistplay, the company's success rests on a foundation of considerable expertise and strategic leadership. By introducing innovative advertising solutions and optimizing user engagement, Mistplay is ready to take the forefront in the mobile gaming industry.

As Bearman and Mistplay leadership prepare for discussions at MAU this week, the excitement surrounding the potential advancements in rewarded advertising will capture industry attention. Their dialogues will spotlight the revolutionary impact loyalty programs are expected to have in mobile gaming.

About Mistplay

Founded in 2016, Mistplay has established itself as the leading loyalty app for mobile gamers and has built a community of millions who use the platform to discover new games and earn rewards. With its headquarters in Montreal, the company has quickly become a vital resource for game publishers, recently earning recognition on the AppsFlyer Performance Index for Android Gaming. For further details, you can visit Mistplay.com.