Exciting New Merchandise Unveiled at UMAbred's Tenno Sho Autumn Popup!

UMAbred to Host a Popup Celebrating Tenno Sho Autumn

With the Tenno Sho (Autumn) event just around the corner, the horse merchandise brand UMAbred is gearing up to unveil an exclusive popup event in Yurakucho. Starting October 18th, this temporary store will feature a fresh lineup of merchandise celebrating some of the most legendary racehorses that have triumphed in this prestigious race.

Event Highlights

At the popup, attendees can expect a variety of brand new products, including exclusive items showcasing the iconic horses that have graced the racetrack. This year’s event is particularly special as it will also mark the debut of the new series titled “Mammal UMA Collection.”

Featured Horses

The popup will highlight some truly remarkable racehorses, each immortalized through unique designs:

- Tamamo Cross and Special Week
- Symboli Kris S and Ashin Flash
- Kitasan Black and Equinox
- Further stars include Stay Gold, Dream Journey, Gold Ship, Hayayakko, Contrail, Deep Bond, and Dodeuce.

New Collection Details

The “Mammal UMA Collection” aims to encapsulate the charm of popular racehorses in a cute, round design. This new collection promises to deliver a wide array of products utilizing this delightful design to fans of all ages. The unveiling of this collection at the popup is highly anticipated, with hopes that it will resonate deeply with horse racing enthusiasts and casual fans alike.

Event Information

- Duration: October 18, 2025 - November 3, 2025
- Location: Yurakucho Marui, 8th Floor, Event Space “SPACE6”
- Opening Hours: 11:00 AM - 7:00 PM

Ensure you visit as soon as doors open at 11 AM, as entry may be regulated based on the crowd size. Attendees should be prepared in case there are restrictions or the need for admission tickets depending on the crowd.

Special Purchasing Benefits

For Epos Cardholders, there’s an exciting special offer to enjoy during the popup event! Spend over 3,000 yen at the popup and present your Epos Card to receive a limited edition postcard (6 designs available) – one random design per transaction, while stocks last!

- Note that Epos Card is strictly for the account holder’s use; please refrain from aggregating purchases or splitting transactions for the promo.

For those signing up for the Epos Card at the event, you will also receive a special poster as a part of the promotional campaign, so be sure to take advantage of this opportunity during your visit!

Stay Updated

For live updates on the event, including stock level and lineup details, follow the official channels:

- Website: UMAbred Official Site
- Twitter: @umabred - for UMAbred updates
- Additionally, follow @marui_yurakucho for announcements from the Yurakucho Marui Anime Event.

All information is subject to change without prior notice. Excitement is surely building among fans for what promises to be an unforgettable event celebrating the vibrant world of horse racing through creative and charming merchandise.