#Philippines #Kinokuniya #Cebu #Fully Booked

Kinokuniya Expands to Cebu with New Store

Kinokuniya Bookstore, a prominent Japanese bookstore chain, has announced the opening of its fifth store in the Philippines, located at SM City Cebu. The new outlet will officially open its doors to customers on August 22, 2025. This is a notable expansion for the chain, as the store is situated in one of the largest shopping malls in Cebu, featuring over 700 tenants.

Until now, all of Kinokuniya's collaboration stores with local bookstore Fully Booked have been in the greater Manila area. The SM City Cebu store marks the first location outside of Manila for Kinokuniya, illustrating the company's commitment to reaching more Filipino readers across the country.

Since 2022, Kinokuniya has partnered with Fully Booked, a leading bookstore chain in the Philippines, to provide Japanese books for local customers. Previously, Kinokuniya has established stores in high-profile locations such as Mitsukoshi Manila, SM Mall of Asia, SM North EDSA, and Glorietta, with a focus on providing manga, art books, children's literature, and Japanese language texts. The response from local customers has been overwhelmingly positive, and Kinokuniya plans to continue expanding its presence in the Philippines in collaboration with Fully Booked.

Store Details

• - Location: SM City Cebu, 2nd Level, Juan Luna Avenue Extension, Mabolo Cebu City, 6000 Cebu
• - Size: 76 tsubo (approximately 250 square meters)
• - Products: Books, stationery, and miscellaneous items

About Fully Booked

Fully Booked opened its first store in Rockwell, Manila, in 2003. The chain has grown to approximately 45 locations throughout the Philippines, making it the largest bookstore chain focused primarily on books in the nation. Fully Booked offers a wide selection of books across various genres, catering to readers of all kinds in the Philippines.

About Kinokuniya

Founded in 1927, Kinokuniya has over 98 years of history and is the largest bookstore chain in Japan. The company began its overseas expansion in 1969 with the opening of its first international store in San Francisco. Since then, Kinokuniya has established a presence in countries including the USA, Singapore, Taiwan, Indonesia, Malaysia, Thailand, Australia, UAE, and Cambodia, currently operating 45 stores across ten countries. In Vietnam, Kinokuniya has partnered with FAHASA, the largest bookstore chain in the country, since 2016 to offer Japanese books.

For inquiries regarding this release, please contact: Kinokuniya Corporation, General Affairs & Human Resources Department, PR Team at [email protected]