#Canada #Hamilton #TD Coliseum #Asahi Canada #House of Peroni

TD Coliseum Welcomes Asahi Canada as Founding Partner

In a landmark collaboration, TD Coliseum has officially announced Asahi Canada as a founding partner for the newly revamped arena. This partnership signifies a long-term commitment to enhancing the guest experience through a curated selection of premium beverage options. With this move, Asahi Canada aims to elevate the overall enjoyment of music and sports fans in one of North America's most innovative venues.

Asahi Canada will be rolling out a standout lineup of internationally acclaimed beverages at various concession stands throughout the arena, as well as within the exclusive "House of Peroni" club lounge. The impressive selections include:

• - Peroni Nastro Azzurro: The beloved Italian beer known for its crisp taste.
• - Asahi Super Dry: Japan's top-selling beer that promises a refreshing experience.
• - Grolsch Pilsner: Brewed in Canada to cater to local taste preferences.
• - Kozel Lager: A well-known brand that adds diversity to the offerings.
• - Pilsner Urquell: The original Pilsner from the Czech Republic, recognized globally.

The House of Peroni, which features 150 seats, will serve as a stylish and members-only lounge situated on the third level of the TD Coliseum. The lounge creates a relaxed atmosphere where guests can meet before, during, or after events, enjoying light snacks along with a complete range of Peroni-branded beverages. This setting seeks to provide a seamless blend of high-quality drinks in a sophisticated environment, enhancing the overall event experience.

Tom Pistore, President of OVG Canada, articulated the excitement surrounding this partnership, asserting that Asahi Canada’s prominence in the beverage industry aligns perfectly with TD Coliseum’s goal of improving fan experiences. The House of Peroni is expected to become a signature destination within the arena, marking its influence on hospitality within the venue.

On the other hand, Stephen Young, General Manager at Asahi Canada, expressed pride in becoming a founding partner. He conveyed that the partnership celebrates not only the music and sports scene but also emphasizes the delight of enjoying an iconic beverage. Alongside the Oak View Group, Asahi Canada aims to bring fans an upscale experience that embraces the essence of live entertainment.

TD Coliseum is set to elevate its status as a top venue in Hamilton, Ontario, with its grand opening performance by the legendary Sir Paul McCartney on November 21. The arena will cater to a variety of concerts, sports events, and family entertainment, while focusing on delivering exceptional hospitality standards.

The demand for premium experiences at TD Coliseum is notably high, as evident from the sold-out event level suites and exclusive club spaces. Nick DeLuco, Senior VP and GM at TD Coliseum, outlined their vision of creating unforgettable moments for guests, highlighting how the House of Peroni and the exceptional beverage offerings from Asahi Canada will contribute significantly to this goal.

Following an extensive multi-million-dollar renovation, the TD Coliseum is transformed into an 18,000-seat venue boasting modern amenities, a striking façade, enhanced acoustics for superior sound quality, and next-generation self-serve technologies. Such improvements are designed to ensure a seamless experience for attendees.

Future events lined up at TD Coliseum include performances by numerous artists and entertainment acts, promising to continue the venue's tradition of offering stellar live experiences. For more details on becoming a premium member or to explore upcoming events, fans can visit tdcoliseum.com.

As TD Coliseum gears up for this remarkable new chapter, the synergy with Asahi Canada is bound to deliver an elevated experience that will be remembered by all visitors, making it a new centerpiece for entertainment in the region.