Chery Launches HIMLA at Shanghai Auto Show with Ambitious Sales Goals

Chery Aims for Growth with HIMLA at Shanghai Auto Show

On April 23, at the highly anticipated Shanghai Auto Show, Chery took a bold step forward by introducing its comprehensive global strategy themed "Navigating the Future." The company revealed its objective to sell 1 million vehicles annually within the next two years. This ambitious goal complements the launch of the HIMLA, Chery's first-ever pickup series, designed to cater to diverse driving environments, including rugged terrains.

Chery has made substantial progress, currently acknowledged by around 3,000 dealers and media outlets across 97 countries. The brand’s image is underpinned by its dedication to family-oriented values and the promise of safety in its vehicles. Stakeholders can expect Chery to ramp up its focus on hybrid technology while enhancing its local operations, reinforcing its commitment to becoming a preferred choice for families globally.

During the event, Chery showcased a range of vehicles, including the innovative Super Hybrid (CSH) variants: TIGGO7 CSH, TIGGO8 CSH, and flagship TIGGO9 CSH. These models stand out with their recent performance records showcased at the endurance challenge—TIGGO9 CSH achieved a remarkable distance of over 1,400 kilometers with a fuel efficiency of just 4.2 liters per 100 kilometers. This accomplishment not only illustrates the company’s engineering prowess but also fortifies their "Family-oriented" mission, with future initiatives planned like the "Mission Impossible" safety challenge to further enhance safety features for families.

In 2024, Chery's sales reached 640,000 units, with the TIGGO7 leading as the best-selling A-class SUV, corroborating its successful entry into the European market. This growth trajectory is supported by a global R&D network, including eight research centers and ten production sites, allowing Chery to tailor its offerings effectively to fit local market needs.

The HIMLA pickup series is a significant introduction, signifying Chery's strategic shift to meet consumer preferences for versatile vehicles that can handle a variety of driving conditions, from urban settings to off-road adventures. Each model in the HIMLA series is inspired by the Himalayas, promising durable performance and innovative design while offering options for gasoline, diesel, and new energy powertrains. The HIMLA is poised to redefine the pickup segment by focusing on passenger-friendly features, further diversifying Chery's global product lineup.

Additionally, Chery is also making strides in artificial intelligence, exhibiting the AiMOGA robot and a robotic dog to hint at the future of mobility that blends technology with transportation. By underpinning its family-oriented branding with a robust global R&D framework and a wider array of products, Chery is preparing to compete at the highest levels of the automotive industry.

With the ambitious launch of HIMLA and a strong strategic direction, Chery positions itself as an emerging global automotive leader, eager to take on the rigorous challenges of the competitive landscape, ultimately aiming to capture a significant market share among the world’s top automakers.