#Japan #Tokyo #Hallmark #Buntsumura #Letter Writing

Celebrate Fumi Day by Writing Letters

In today's digital age, where instant communication has become the norm, there’s something timeless and heartfelt about the simple act of writing a letter. This July 23rd, in honor of Fumi Day, Hallmark and the letter exchange community "Buntsumura" have collaborated to bring back the joy of handwritten correspondence. The campaign will run from July 1st to July 24th, 2025, encouraging enthusiasts to take a break from the rapid pace of social media and indulge in the charm of letter writing.

The Campaign Details

This unique initiative will unfold in two main parts:
1. Social Media Campaign:
- Dates: July 1, 2025, 10:00 AM – July 24, 2025, 11:59 PM
- How to Participate: Participants can follow both the Hallmark and Buntsumura accounts on social media platforms and re-share the announcement posts. On Instagram, liking the posts and sharing their feelings about writing letters are encouraged.
- Prizes: Five lucky winners will receive a bundle of Hallmark products (cards, letter sets, etc.) alongside a 3-month Buntsumura membership.

2. Member-only Campaign:
- Discounts and special offers are available for Hallmark's official online store members and Buntsumura members. For example, Buntsumura’s trial course will be offered at a 20% discount during the campaign duration for newcomers.

Written communication serves as a wonderful medium for expressing emotions that sometimes get lost in quick digital messages. Collecting letter sets and stationery may be a beloved hobby for many, yet opportunities to use them often feel limited.

Reconnecting through Letters

For those who wish to reintegrate letter writing into their lives, this campaign is a perfect opportunity. Whether it’s for creating personal connections with friends who share similar interests or seeking to carve out some time for oneself, writing a letter can offer a refreshing escape. Imagine receiving a handwritten note, feeling the weight of each word—it's a special experience that transcends time.

Buntsumura and its Unique Community

Buntsumura, a secure letter exchange community established in 2009, has over 2,800 members across Japan. It allows individuals to communicate safely without sharing personal information. Since its inception, the community has seen a rising popularity, with more than 130,000 letters exchanged annually. This platform embraces members of all ages, fostering a welcoming space for connecting through the beauty of the written word.

With this campaign, Hallmark hopes to inspire both seasoned letter writers and newcomers to engage in the written word. In a world where our interactions often remain confined to likes and shares, the act of writing can manifest connections in ways that digital formats can’t replicate.

Hallmark: A History of Connection

Founded in 1910, Hallmark has cultivated a reputation as a global leader in greeting cards, available in more than 100 countries. Their mission is to enhance people's lives with moments filled with compassion and connection, helping make every day remarkable through thoughtfully designed products. Hallmark products resonate with individuals seeking to strengthen their relationships.

You can explore more about the campaign and Hallmark's offerings on their official online store. Embrace the spirit of Fumi Day and rekindle your love for letter writing. Join transitioning from a screen to a page, and watch as your words create joy and connection in someone else's life.

For more details about the campaign, visit the official pages:

• - Buntsumura Campaign Page
• - Hallmark Online Store