Sandra Rives Revolutionizes Coaching for Executive Women with "Unapologetically Authentic" Program

Revolving from Runway to Reinvention



Sandra Rives, known for her impressive journey in the fashion world, has recently embarked on a new path as a coach, launching her transformative program titled "Unapologetically Authentic: Assertiveness and Boundaries for Executive Women." This innovative coaching experience, lasting 90 days, is specifically designed for women leaders aged 35 and above who seek to reclaim their authenticity, set healthy boundaries, and communicate with unapologetic clarity.

A Journey Rooted in Experience


Sandras's approach is influenced by her extensive experience over 18 years in counseling and her deep understanding of female empowerment. Having founded and led the fashion label Red Opium, Rives has a story of defiance against conventional education and industry norms, showcasing that talent and vision can prevail without formal training. Her globally recognized brand has made waves in places like Australia and the U.S., allowing her to explore the intersection of culture and fashion.

One highlight of her fashion career was the collaboration with renowned Aboriginal artist Peter Farmer, transforming his paper-based artworks into a striking collection that received accolades in the industry. This bold reinvention caught the attention of the legendary designer Jimmy Choo, leading to a bespoke shoe inspired by Sandra's innovative line. It is this spirit of boldness and authenticity that she now aims to inspire in other women.

The Basis of the Program


Sandra's "Unapologetically Authentic" program goes far beyond superficial empowerment. As she explains, it's designed to fundamentally recalibrate how women show up in various aspects of their lives—be it personal relationships, professional spheres, or daily interactions. Using a trauma-informed biopsychosocial model, she guides participants through emotional and behavioral breakthroughs, addressing the pressing issues many women face in leadership roles.

This program not only focuses on self-empowerment but also on overcoming the societal pressures that many women encounter, particularly in executive positions. Research from KPMG reveals that 69% of executive women feel compelled to compromise their authenticity to gain respect. Furthermore, a study by Deloitte found that 53% of senior women experience mental health challenges linked to the guilt surrounding their ability to say "no," emphasizing the urgent need for this program.

Program Elements and Offerings


The curriculum is crafted to build confidence and offer practical tools for sustaining healthy boundaries. Through 11 coaching sessions and interactive modules, women are equipped not just to halt their habit of over-apologizing but also to lead with renewed confidence and clarity. The teaching focuses on actionable strategies, empowering women to embrace their power without seeking permission.

In Sandra's words, "In fashion, I demonstrated that you don’t need anyone’s approval to create something extraordinary. Now, I’m helping women to lead unapologetically."

As she shifts from designing gowns to facilitating personal growth, Sandra reinforces the message that self-worth and authenticity are paramount in one’s journey to success.

About Sandra Rives


Beyond her role as a transformational coach, Sandra Rives is a passionate advocate for women’s authenticity and empowerment. Her mission is to illuminate the path for women who are ready to discover their strength and assertiveness in a world that often quietly pressures them to conform. For more information, women interested in this transformative experience can visit her websites at sandycoach.com and sandrarivescoaching.com.

Topics People & Culture)

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