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Wittamer: Celebrating 35 Years in Japan

The esteemed Belgian chocolate brand, Wittamer, is set to commemorate its 35th anniversary in Japan this autumn. To further endear itself to Japanese consumers, the brand will be revamping its signature chocolate selections: Chocolat de Wittamer, Chocolat Grand, and Chocolat Luxe, starting from September 1. This relaunch comes with the mission of delivering truly exquisite chocolates that resonate with Japanese culture and lifestyle, especially amidst global discussions surrounding cocoa sustainability.

A Thoughtful Renewal

The transformation of these beloved chocolates embodies a comprehensive update of ingredients, flavor profiles, presentation, and packaging. Wittamer's chefs collaborated closely on the redesign, weaving in essences of European trends while aligning with Japanese tastes. The new packaging adopts a modern and elegant white base, mirroring the aesthetics of the original Belgian designs, combining simplicity with a contemporary flair that captures the brand's essence.

This evolution aims to bring the beauty, comfort, and elation of chocolate into everyday life, making Wittamer a more relatable luxury for everyone.

The Allure of Belgian Chocolate

Belgium is celebrated for its rich chocolate heritage, characterized by the meticulous method of encapsulating ganaches and pralines within beautifully shaped chocolates. Though labor-intensive, this artisanal technique results in vibrant, lustrous treats that are a hallmark of Wittamer’s offerings. Each chocolate encapsulates a remarkable array of textures and flavors, from velvety ganache to distinct praline, along with luscious confitures and caramel sauces that tantalize the taste buds.

A Journey of Flavor

The renewal project has been a labor of love spanning nearly two years, focusing on the selection of chocolate types suited for various ingredients, preserving the fresh essence of fruits, and orchestrating the tasting sequence to elevate the overall experience. The current blends promise to provide a rich, layered tasting journey, revealing an amalgamation of flavors that linger delightfully.

Chocolat de Wittamer

This selection features an assortment of chocolates lovingly enveloped in high-quality couverture chocolate, embodying the quintessence of Wittamer. With a price range from ¥1,836 for four pieces to ¥6,480 for fifteen pieces, these gems shine like jewels and usher in blissful moments. Available from September 1, the collection is a must-have indulgence.

Chocolat Grand

Chocolat Grand highlights the nuanced flavors of cocoa with superior ganaches and pralines. This assortment offers a simple yet refined chocolate experience, priced from ¥2,160 for five pieces, available from October 1.

Chocolat Luxe

The Chocolat Luxe offers a diverse array of flavors alongside elegant tablet chocolates and orange peels, showcasing the best of Wittamer’s chocolate creations. This selection is priced from ¥10,368 for 29 pieces and will also be available from September 1.

About Wittamer

Founded in 1910 in Brussels, Belgium, Wittamer has established itself as a prestigious chocolatier, holding a royal warrant. The brand has been serving the Japanese market since 1990, with 22 retail locations primarily in major department stores across the Kanto and Kansai regions, selling traditional Belgian chocolates, cakes, and gift cookies.

For more information, visit Wittamer's official website or check out their Instagram account.