#Japan #Tokyo #Outdoor Advertising #Bike King #Bari Bari Densetsu

Introduction

On September 11, 2026, Bike King & Company is set to unveil the second television commercial (TVCM) featuring the beloved motorcycle manga, "Bari Bari Densetsu." This follows their corporate philosophy of breaking norms and generating new value and excitement. The new campaign not only includes the TV ad but also outdoor advertisements in Tokyo and Osaka, along with a chance to win original QUO cards designed in collaboration with the manga.

Heart of the New CM

Each motorcycle carries the dreams and stories of its owners. They pass down memories and a passion for biking to the next rider. The new TV commercial captures this sentiment, connecting people with motorcycles and expressing a love for the biking culture. The company hopes that through this diverse media release, many viewers will discover the allure of biking and find inspiration in it.

Concept of the New CM

The new advertisement centers around the theme of "biking love." It creatively connects the world of "Bari Bari Densetsu" with the genuine world of motorcycles, aiming to resonate with fans of the manga and a broader audience of riders. By using dynamic scenes from the manga, the commercial seeks to deliver impactful visuals while ensuring that even those unfamiliar with the original story can grasp the strength and charm of motorcycles.

Highlights of the New CM

This commercial masterfully combines vibrant moments from "Bari Bari Densetsu" with real-life footage showcasing the exhilarating atmosphere of a racing circuit. Here are some of the highlights:

Innovative Animation Techniques

Special emphasis was given to the shooting techniques used in the manga scenes. The creators employed a unique method by merging multiple printed illustrations into a drum-like roller that spins, then captured this on camera to evoke the sensation of motion in racing.

Realistic Live Action

The live-action footage was filmed at Tsukuba Circuit, a significant location for the protagonist Koma Gun, where his storyline of aspiring to be a professional racer begins. The crew captured the raw energy of the racecourse, including tire marks and the pit zone, to heighten the tension and excitement.

Powerful Sound Design

To enhance the sense of realism, the team enlisted the help of professional road racer Kageyama Nobuaki to produce motorcycle sounds in line with the manga. Notably, the iconic engine noise of the CB750F and the RG500 Gamma was integrated into the final production.

Production Team Insights

Creative director Kazuhiro Matsui emphasized the importance of resonating with bikers' love for motorcycles. The shooting location, Tsukuba Circuit, is a nostalgic site for Koma Gun and serves as a reminder of where his passion began. The art director, Takashi Tomita, focused on evoking the viewer's imagination, capturing the essence of motorcycles through vivid visuals and audio.

Visual Outdoor Campaign

Alongside the commercial launch, bike enthusiasts and manga fans can look forward to a dynamic outdoor campaign set to run from September 14 to September 20, 2026. Prominent transport advertisements will be displayed at key locations in Shibuya, Shinjuku, Ikebukuro, and Osaka, extending the reach of this vibrant campaign.

Exciting Campaign Details

To bolster engagement with the ad, a promotional campaign will also run from September 11 to October 18, offering a 1,000 yen QUO card linked to "Bari Bari Densetsu" for those who have their bike evaluated. Participants can share their cards on social media for a chance to win an exclusive set.

About Bike King & Company

Founded in 1994 and officially established in 1998, Bike King & Company focuses on buying and selling used motorcycles, and has expanded to integrate a variety of mobility services. The company aims to support all aspects of motorcycle culture and lifestyle, positioning itself as a comprehensive mobility service provider.

Company Details

• - Name: Bike King & Company
• - Ticker Symbol: 3377
• - CEO: Atsushi Sawa
• - Location: Setagaya, Tokyo
• - Website: Bike King

Through this exciting new commercial and campaign, Bike King & Company is set to celebrate and revive the spirit of bike culture, inviting both enthusiasts and newcomers alike to embrace the joys of motorcycle riding.