#Japan #Tokyo #Sukiya #Fumiya Takahashi #Chicken Curry

Sukiya's New TV Commercial Featuring Fumiya Takahashi

On March 13, 2026, Sukiya, a popular Japanese gyudon (beef bowl) chain based in Minato, Tokyo, will roll out a new TV commercial titled "Today is Another Soft Chicken Day". This commercial stars acclaimed actor Fumiya Takahashi, who captures viewers' attention with his engaging performance as he indulges in Sukiya’s new limited-time offering, the "Charcoal-Grilled Soft Chicken Curry".

The new dish, which is now available as of March 10, 2026, combines a rich, mild curry that features an infusion of sweet fruits and vegetables, alongside tender chicken that can be easily pulled apart with a spoon, all meticulously grilled to perfection. This delightful harmony of flavors promises a truly blissful culinary experience.

The New CM Narrative

The commercial opens on a beautiful spring day where Fumiya gazes at the sky, humorously commenting on a cloud that resembles his meal: "That cloud? Soft Chicken?" Upon visiting a Sukiya location, he eagerly orders the Charcoal-Grilled Soft Chicken Curry. Viewers will share in his joy as he digs into the meal, savoring the aromatic match of grilled chicken and curry. His expression of bliss while declaring, "Unbelievable!" is a highlight, inviting audiences to embrace the joys of tasty food.

In addition to the exciting CM launch, Sukiya is hosting an interactive campaign on their official X account (@sukiya_jp). Fans can participate for a chance to win meal vouchers, further enhancing their dining experience.

Promotion Details

• - Campaign Duration: March 13, 2026, at 9:30 AM to March 17, 2026, at 11:59 PM.
• - Prizes: 50 lucky participants will each win a ¥1,000 meal voucher.
• - Participation Steps: 1) Follow the official Sukiya X account, 2) Repost the campaign post from Sukiya’s account.

About the Featured Dish: Charcoal-Grilled Soft Chicken Curry

The "Charcoal-Grilled Soft Chicken Curry" is a bold culinary creation, featuring sizable pieces of tender chicken that have been grilled and slow-cooked to ensure they are soft enough to separate with a spoon. This melty goodness pairs beautifully with Sukiya's mild curry, resulting in a flavorful experience that is perfect for curry lovers.

• - Price: Regular size for only ¥850 (tax included).

About Fumiya Takahashi

Fumiya Takahashi was born on March 12, 2001, in Saitama Prefecture. He made his acting debut in 2019 with the popular series "Kamen Rider Zero-One". Since then, he has appeared in numerous dramas including “Saiai,” “Kimi no Hana ni Naru,” and “Fermat's Cooking.” Fumiya's impressive talent was acknowledged when he received the New Actor Award at the 47th Japan Academy Prize for his role in "Koukan Uso Nikki". In 2025, he garnered the Newcomer Award at the 49th Elan d’Or Awards and starred in movies like "Shonen to Inu". Furthermore, he will be featured in the upcoming NHK morning drama "Anpan" set to air in the first half of 2025, as well as the highly anticipated films "Kusunoki no Banin" and "SAKAMOTO DAYS".

Ensure you catch Fumiya Takahashi enjoying Sukiya's delicious offerings both on-screen and off as you indulge in the new Charcoal-Grilled Soft Chicken Curry today!