#China #Wuhu #Chery Group #LEPAS #Fortune Global 500

Chery Group's Stellar Rise in Global Automotive Industry

Chery Group has recently showcased monumental achievements, earning its place as the fastest-growing automaker in the latest Fortune Global 500 rankings. With a remarkable leap of 152 spots to reach the 233rd position, this accomplishment underscores Chery's robust presence in the international market.

This surge comes at a pivotal moment for Chery, as just weeks before it hit the Global 500 list, the company's cumulative car exports surpassed the 5 million mark, setting a new precedent for Chinese automotive brands. This “Double 500” milestone not only illustrates Chery’s growing competitiveness but also emphasizes its commitment to expanding the reach of its sub-brand, LEPAS, across the globe.

The LEPAS brand is at the forefront of Chery’s globalization strategy, shaping a vision for future mobility. Its holistic integration approach—referred to as “Leopard Aesthetic Design, Exquisite Third Space, Intelligent Safety, and Full-scenario Super Platform”—is tailored to cater to various travel scenarios. This philosophy, encapsulated in the tagline “Elegance is Power,” aims to amalgamate technology with a touch of warmth to enhance the “exquisite life” experience for users worldwide.

The enhanced ranking in the Global 500 and significant export achievements bolster LEPAS's credibility in global markets. With over 22 years positioned as China's leading passenger vehicle exporter and a user base exceeding 17 million worldwide, Chery provides a solid foundation for LEPAS.

Rather than starting from scratch, LEPAS capitalizes on Chery’s established distribution and service networks overseas, which facilitates a faster rollout of its “Exquisite Life Experience Journey” to consumers.

LEPAS is intricately weaving its operations into Chery's global resources encompassing research, development, manufacturing, and supply chains. Assisted by Chery’s cutting-edge technology, LEPAS has assembled a comprehensive product lineup to maintain its industry-leading status.

Zhong Wei, the Deputy CEO of LEPAS, elaborated on the brand’s rapid advancements, stating, “LEPAS was born in Rome.” The first model, the L8, rolled off the assembly line in April, quickly garnering attention among urban elites for its standout design, intelligent cockpit, spacious interiors, and top-notch safety features.

The recent reveal of the “L8 + L6 + L4” model lineup at the Indonesia International Auto Show on July 23 has set the stage for LEPAS to establish a “new standard for exquisite travel,” achieving immediate orders.

Chery's accomplishments, reflective of not just market confidence but also effective sales channels and industrial synergies, act as an acceleration engine for LEPAS. With Chery's unwavering support, LEPAS is poised to embark on a new chapter in the exquisite travel market, guided by the motto “Colorful Life, Masterful Drive.” This strategic positioning signals a transformative moment, amplifying both brands on the global stage and exemplifying the future of mobility in an interconnected world.