Tempter's Elevated Seltzers Illuminate WSWA Access LIVE 2025 with Music and Innovation

Tempter's, the acclaimed hemp-infused beverage brand, made a remarkable impact at the prestigious WSWA's Access LIVE 2025 held at the Gaylord Rockies Resort & Convention Center in Denver, Colorado. As the title sponsor, Tempter's played a vital role in driving the energy and excitement of the event, which took place from February 3 through 6, 2025.

The event commenced with an exhilarating opening reception infused with the essence of Tennessee. Attendees were treated to an electrifying performance featuring a lineup of vibrant country music artists, including rising stars Sammy Arriaga and Rebecca Brunner. Their performances not only celebrated Tempter's Tennessee roots but also established an unforgettable atmosphere that set the tone for the week-long event.

Furthermore, the grand finale of the conference saw an explosive performance by DJ Irie, who kept the energy flowing into the closing moments. The successful blend of live country music with dynamic DJ sets offered participants a unique and diverse musical experience, reflecting the innovative spirit of Access LIVE.

Tempter's also utilized the event floor to showcase their latest products in a large exhibit. This exhibit allowed industry professionals to explore their innovative hemp-infused beverages that not only deliver refreshment but also promise to redefine consumer experiences in the beverage sector. The brand showcased a variety of products, including its flagship seltzer alongside several exciting new launches. Attendees eagerly engaged with members of the Tempter's team, learning about their revolutionary endeavors to advance the hemp beverage industry.

Adding a special highlight to Tempter's presentation was the esteemed former NBA star Al Harrington. Harrington, widely recognized as a passionate advocate for cannabis and hemp, made a notable appearance to unveil a new collaboration with Tempter's. His presence at the conference amplified the excitement surrounding Tempter's initiatives and underscored their ever-growing influence in the hemp-infused beverage market.

According to Kari Langerman, WSWA's Senior Vice President of Meetings & Events, "WSWA's Access LIVE has been a platform for showcasing the evolution of adult beverages, including innovative products like those from Tempter's. Their sponsorship reflects the commitment to reinforcing the future of beverage consumption and highlights WSWA’s advocacy for responsible alcohol distribution."

Tempter's participation at Access LIVE follows a landmark year, marked by significant milestones that have set them apart in the industry. The brand has achieved the distinction of being the first hemp beverage to partner with a major sports league and even made history as the first hemp beverage sold live at a sporting event, and these progressive steps illustrate their pivotal role in creating opportunities within both the hemp and beverage markets.

In their own words, a representative from Tempter's stated, "We are delighted to be part of such a monumental event and to infuse Access LIVE with our Tennessee spirit. Our showcase of live country music, innovative products, and unprecedented partnerships allows us to connect with industry leaders and share our vision for the future of hemp beverages."

Drawing thousands of professionals, distributors, and innovators from the global beverage industry, Access LIVE emphasized Tempter's ambitious objectives and robust commitment to shaping contemporary trends in the hemp beverage sector.

About Tempter's

Tempter's stands at the forefront of the hemp-infused beverage landscape, hailing from Tennessee and focused on delivering products that prioritize relaxation and refreshment. Their unwavering commitment to quality ingredients and innovation positions them as a leader in the industry dedicated to wellness and enjoyment.

About Al Harrington

Harrington, a former professional athlete turned entrepreneur, advocates for the cannabis and hemp industries post-retirement. His collaboration with Tempter's aims to elevate the brand through innovative partnerships and increased accessibility to wellness products derived from cannabis and hemp.

About WSWA

The Wine & Spirits Wholesalers of America (WSWA) is the national trade association representing beverage alcohol wholesalers across the United States. Through events like Access LIVE, WSWA offers essential platforms for industry professionals, connecting innovators and fostering collaboration within this dynamic market.