Dewar's Blended Scotch and Baccarat Collaborate at Tony Awards Speakeasy
On June 8, 2025, the 78th Annual Tony Awards will embrace a new level of artistry as Dewar's® Blended Scotch Whisky partners with Baccarat to present an exclusive speakeasy experience at Radio City Music Hall in New York City. This unique collaboration celebrates both brands' commitment to storytelling and craftsmanship, merging over three centuries of tradition to honor Broadway's most influential figures.
Dewar's, renowned for its exceptional quality and award-winning blended Scotch, is no stranger to partnerships that exemplify excellence. This year, their collaboration with Baccarat, a name synonymous with artisanal glassware, brings a luxurious aspect to the evening, anticipated to be a highlight of the Tony Awards. The speakeasy's design draws inspiration from the opulent Art Deco style of Radio City, featuring a combination of architectural elegance and Baccarat's signature crystal accents. Guests will be treated to an immersive environment that reimagines the golden age of design and performance.
Key to the experience is a curated cocktail menu showcasing Dewar's ultra-premium Double Double range. Each cocktail is thoughtfully crafted to highlight the unique flavors of Dewar's Scotch while being served in stunning Baccarat glassware. Signature cocktails like the Golden Cue—a bright and fruity concoction—will be served in the Baccarat Mille Nuits glass, offering attendees a taste of luxury as they sip
While enjoying the festivities, guests will have the chance to indulge in more complex flavor profiles, such as The Revival, which combines Dewar's 21 Year Old with red wine vanilla syrup and PX sherry, presented in a chic Baccarat coupe. The Act One Aperitif introduces attendees to a layered cocktail experience with notes of banana and absinthe, masterfully crafted to stimulate the senses. Each drink reflects a different facet of theatrical brilliance, honoring the creativity at the heart of the Tony Awards.
"At Dewar's, we believe in savoring great stories and the artistry behind them," shares Brian Cox, Global Vice President of Scotch Whisky at Bacardi. This partnership truly embodies the essence of live storytelling, acknowledging those who contribute to Broadway's vibrant landscape. "We’re excited to continue our history with Baccarat, showcasing our shared values of craftsmanship and elegance."
In addition to celebrating the professionals behind Broadway's biggest night, the event will be hosted by multi-talented Tony, Emmy, and Grammy award-winner Cynthia Erivo. The Tony Awards will be broadcast live, showcasing the creativity and artistry represented within the theater community.
As part of its promotion, Dewar's is committed to ensuring an experience that connects tradition and innovation, fostering an environment that invites curiosity and discovery. The brand continues to celebrate what it means to raise a glass and cherish the stories we live and share.
With their rich history, both Dewar's and Baccarat aim to redefine the fabric of luxury experiences on Broadway. As audiences enjoy the mesmerizing performances and stories told through song and dance, they can also partake in an exquisite tasting journey, turning the night into a celebration of artistry, creativity, and the transformative power of whisky—an integral element of the festivities.
For more information on Dewar's products or to follow the unfolding story, visit www.dewars.com and engage with them on social media under the hashtags #Dewars and #Baccarat for exclusive updates leading up to the event.
Dewar's, renowned for its exceptional quality and award-winning blended Scotch, is no stranger to partnerships that exemplify excellence. This year, their collaboration with Baccarat, a name synonymous with artisanal glassware, brings a luxurious aspect to the evening, anticipated to be a highlight of the Tony Awards. The speakeasy's design draws inspiration from the opulent Art Deco style of Radio City, featuring a combination of architectural elegance and Baccarat's signature crystal accents. Guests will be treated to an immersive environment that reimagines the golden age of design and performance.
Key to the experience is a curated cocktail menu showcasing Dewar's ultra-premium Double Double range. Each cocktail is thoughtfully crafted to highlight the unique flavors of Dewar's Scotch while being served in stunning Baccarat glassware. Signature cocktails like the Golden Cue—a bright and fruity concoction—will be served in the Baccarat Mille Nuits glass, offering attendees a taste of luxury as they sip
While enjoying the festivities, guests will have the chance to indulge in more complex flavor profiles, such as The Revival, which combines Dewar's 21 Year Old with red wine vanilla syrup and PX sherry, presented in a chic Baccarat coupe. The Act One Aperitif introduces attendees to a layered cocktail experience with notes of banana and absinthe, masterfully crafted to stimulate the senses. Each drink reflects a different facet of theatrical brilliance, honoring the creativity at the heart of the Tony Awards.
"At Dewar's, we believe in savoring great stories and the artistry behind them," shares Brian Cox, Global Vice President of Scotch Whisky at Bacardi. This partnership truly embodies the essence of live storytelling, acknowledging those who contribute to Broadway's vibrant landscape. "We’re excited to continue our history with Baccarat, showcasing our shared values of craftsmanship and elegance."
In addition to celebrating the professionals behind Broadway's biggest night, the event will be hosted by multi-talented Tony, Emmy, and Grammy award-winner Cynthia Erivo. The Tony Awards will be broadcast live, showcasing the creativity and artistry represented within the theater community.
As part of its promotion, Dewar's is committed to ensuring an experience that connects tradition and innovation, fostering an environment that invites curiosity and discovery. The brand continues to celebrate what it means to raise a glass and cherish the stories we live and share.
With their rich history, both Dewar's and Baccarat aim to redefine the fabric of luxury experiences on Broadway. As audiences enjoy the mesmerizing performances and stories told through song and dance, they can also partake in an exquisite tasting journey, turning the night into a celebration of artistry, creativity, and the transformative power of whisky—an integral element of the festivities.
For more information on Dewar's products or to follow the unfolding story, visit www.dewars.com and engage with them on social media under the hashtags #Dewars and #Baccarat for exclusive updates leading up to the event.
Topics Entertainment & Media）
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