Blokees Joins Forces with Ultraman's 60th Anniversary Exhibition in Shanghai

Introduction


On July 2nd, 2025, the much-anticipated exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" held its media preview in Shanghai. This event marks a significant milestone for both Ultraman enthusiasts and the toy industry, with Blokees stepping in as the exclusive strategic partner for this grand exhibition. Scheduled to open to the public on July 5th, the event promises to be a celebration of creativity and fandom, featuring an exciting array of model kits and fan creations.

A Strategic Partnership


Blokees, a prominent Chinese toy brand known for its character assembly models, has been collaborating with New Creation, the exclusive licensing agent for Ultraman in mainland China, since 2021. This partnership marked Blokees' entry into the model kits category. In 2022, they launched their first classic Ultraman model kits, which quickly gained popularity among fans. Over the last four years, Blokees has introduced Ultraman’s intellectual property through three main series: HERO10, Legend, and preCOOL, resulting in over ten major editions and more than 80 unique model kits representing over 140 different Ultraman characters.

Innovative Creations Unveiled


During the exhibition, Blokees unveiled nearly 100 creations from their Brick Fan Club (BFC) themed around Ultraman. This makes Blokees the first Chinese brand to showcase original user creations at the Ultraman 60th Anniversary Exhibition. These exhibits were developed by talented creators within the BFC community, emphasizing the platform’s role in fostering creativity.

Additionally, on-site competitions were organized, allowing participants to engage with the creative culture of BFC firsthand. These competitions encourage players to dive into the imaginative world of assembly, channeling their passion for construction. Blokees consistently emphasizes the importance of creative culture and annually hosts its BFC Creative Competition, inviting participants to assemble original works using Blokees model kits. Winning entries get the chance to be exhibited at international exhibitions alongside Blokees.

Commitment to Innovation


With around 500 patents to its name, Blokees demonstrates a robust commitment to ongoing research and development, focusing on innovative product solutions based on popular characters. This dedication enhances their appeal across global markets and diversifies their product offerings. The company follows a strategy of "universal appeal, progressive pricing, and global promotion," ensuring that they not only connect effectively with international audiences but also promote the community-driven aspects of creativity.

Conclusion


Blokees' strategic partnership with the Ultraman exhibition signifies more than just a commercial alliance; it reflects a deep commitment to fostering creativity and community in the realm of model assembly. With the exhibition set to open to the public soon, both fans of Ultraman and toy enthusiasts can look forward to an exciting showcase that celebrates the legacy of Ultraman while introducing innovative creations from Blokees. This collaboration underlines the importance of popular culture in inspiring creativity and engaging communities worldwide.

Ultraman Exhibition

Topics Entertainment & Media)

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