Wicked For Good Collaboration Enchants Toca Boca World Players

Spin Master’s digital games studio, Toca Boca, has unveiled an exciting collaboration with Universal Products & Experiences to commemorate the much-anticipated release of "Wicked For Good" in theaters on November 21. This enchanting partnership will transform the digital playground of Toca Boca World with a special experience titled "Be You, For Good," designed to help players navigate themes of identity, friendship, and creativity.

As one of the most beloved brands in the realm of children’s gaming, Toca Boca is known for fostering playful and safe spaces where kids can express themselves freely. With approximately 60 million players worldwide, Toca Boca World is set to become even more vibrant as it integrates the magical elements of Universal's Wicked For Good. This collaboration offers an innovative way for players, especially tweens, to explore courage, friendship, and self-expression in their own unique manner.

What Players Can Expect

Starting November 25, players will have the opportunity to enjoy several in-app activations that celebrate this collaboration:

1. Style Pack: Players can dress their avatars in outfits inspired by iconic characters like Elphaba, Glinda, and Fiyero, among others. This pack features 12 outfits, nine hairstyles, and various accessories, encouraging creativity through mix-and-match options.

2. Gift Event: From November 28 to December 5, Toca Boca users can enjoy four free gifts themed around Wicked For Good, including Glinda's hat box, Elphaba's broom, and more. This special event aims to enhance the gameplay experience while spreading festive cheer.

3. Custom Music Player: Launching on December 9, players will receive a music player featuring original songs from the Wicked For Good soundtrack, closely tying into the film's musical roots. This addition encourages players to immerse themselves further into the enchanting world of Oz.

Mathilda Engman, the Head of Creative Brand at Toca Boca, expressed her excitement about this collaboration, stating, "With music at its core, this collaboration invites our players to explore courage, self-expression, and friendship in a way that feels magical and uniquely their own." She emphasized the profound themes that Wicked embraces, making it a perfect fit for Toca Boca’s mission of creating safe, enjoyable spaces for kids to interact and create.

About Toca Boca and Spin Master

Founded in 2011, Toca Boca aims to create kid-friendly environments where children can unleash their creativity and enjoy playful learning experiences. With over 1 billion downloads of its games, Toca Boca is a pivotal part of the global children's digital gaming scene. Its flagship app, Toca Boca World, is an expansive, ever-evolving platform that invites children to take control of their gaming experiences, whether they play solo or connect with friends.

Parent company Spin Master is a leader in children’s entertainment, known for delivering exceptional play experiences through games, toys, and engaging content. Their impressive portfolio includes beloved brands such as PAW Patrol and Rubik’s Cube.

Conclusion

As the anticipation builds for the theatrical release of Wicked For Good on November 21, the collaboration between Toca Boca and Universal Products & Experiences promises to deliver a magical gaming experience that resonates with young players around the globe. So prepare your avatars and get ready to step into the shoes of your favorite Oz characters in Toca Boca World, beginning November 25!