Join the Exciting Food Battle Event Aiming to Reduce Food Waste by 500kg!

Experience the Thrills of 'King of Bite' 2025 in Shimokitazawa

Prepare for an exhilarating showdown as the event "King of Bite -2025 Spring-" is set to take place from May 4th to May 5th at Kitazawa Town Hall in Shimokitazawa, Tokyo. Organized by KNOCK Co., Ltd., led by Yoshirou Kato, the event aspires to tackle food waste by aiming to reduce 500 kg of food through unique culinary challenges involving imperfect vegetables. Celebrity eating YouTubers, whose combined subscriber count exceeds 9.5 million, will come together for a thrilling food battle!

An Epic Challenge Awaits!

This spring event marks a grand return to the food battle scene after the successful October 2024 event. Many participants and attendees praised the electrifying atmosphere, especially the emotional moments in the grand championship. In this edition, top-tier competitive eaters from all over Japan will battle it out in what promises to be an unforgettable experience featuring "eight supreme matches."

With Eiji Okuma as the commentator, the main MCs – the renowned Rei Sato and entertainment charm of Moeazu – will keep the audience captivated with their performances. Expect an unforgettable show filled with excitement and expert commentary, perfect for both competitive eating aficionados and casual fans alike.

Fun for Everyone: Engage with Imperfect Vegetables

Highlighting its commitment to reducing food waste, the event will provide take-home portions of imperfect vegetables to attendees. Beyond battles and excitement, visitors will have the chance to participate in an open ‘grab and take’ session featuring these misunderstood veggies. Let’s celebrate local producers while pledging to diminish food waste together!

Food from different regions will be featured, with renowned establishments like "Nidaime Ezo" from Kawagoe, which is famed for its massive dishes, playing a key role in providing delicious options for competitors. This ramen shop, frequently featured by major media and known for serving enormous fried chicken, promises to deliver special menu items for the event!

A Unique Marketing Opportunity for Businesses

This event also presents an exciting opportunity for businesses to engage with a massive audience. KNOCK invites sponsors to join in and leverage the popularity of the "King of Bite" series, which boasts around 60 million views across platforms. Sponsors will have the chance to promote their products through various promotional menus curated for the event.

Spectacular Matches to Anticipate

Here’s a sneak peek of the lineup for both days:

Day 1 (May 4)

1. Japanese Strongest Women’s Championship sponsored by Premium Water Co.; competitors include Ebimayo vs. Kako vs. Ako vs. Angela Sato.
2. 2vs2 Team Battles; Samurai & Yurimori face ShinoKen & Tomoko Miyake.
3. The Speed Japan’s Fastest Championship; Yamagami vs. Kamiyama.
4. 3vs3 Monster Match sponsored by Rise Crest Co.; featuring MAX Suzuki, Dracö, Akira Yamamoto vs. Zou-san Pakupaku, Laskal, Michael Takahashi.

Day 2 (May 5)

1. Multi-Team Monster Match sponsored by Arai Racking Co.; featuring Ken-chan, Gaduy vs. Zou-san Pakupaku, Dracö vs. ShinoKen, Laskal.
2. Team Battles sponsored by Nidaime Ezo; Ako & Kako vs. Yurimori & Tomoko Miyake.
3. Speed Championship; Yamagami vs. Kamiyama.
4. Power Doubles Match sponsored by Shinwa Clinic; featuring MAX Suzuki, Ebimayo vs. Samurai, Angela Sato.

A Warm Message from Kato

Kato expresses gratitude to fans and supporters, stating: "We’ve been working diligently to upgrade the event based on previous experiences. With an eye on future international tournaments, our goal is to spread Japanese competitive eating culture globally."

KNOCK Co., Ltd., established in July 2014 and based in Shinjuku, Tokyo, focuses on YouTube marketing and event organization to foster exciting new engagements around food culture.

For more information about this exciting event, visit KNOCK's website.