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KURUKURU's Inaugural Company Networking Event

On September 29, 2025, KURUKURU Co., Ltd. held its first-ever company networking event at the event space 'The Stay Gold GINZA 2F.' This gathering aimed to strengthen connections among employees from various departments, allowing them to transcend organizational boundaries and foster collaboration.

The event saw approximately 60 employees in attendance, all representing various KURUKURU brands, including GOKUMIN and MAIMO. In a strategic move, the company also invited graduates from the class of 2026 to promote an open environment where they could mingle with employees. This initiative symbolizes KURUKURU's commitment to enhancing organizational unity, especially following a recent merger and acquisition (M&A) that expanded the company's workforce.

Event Overview

• - Date: September 29, 2025, from 12:00 PM to 3:00 PM
• - Location: The Stay Gold GINZA 2F
• - Participants: Approximately 60 employees from various brands and one graduate from the class of 2026.

Activities and Objectives

Cross-Departmental Interaction

The event provided a unique opportunity for employees, many of whom had little interaction with each other, to freely converse and exchange ideas for collaboration. This informal atmosphere encouraged a host of creative concepts to emerge from casual discussions.

Cultural Exchange and Immersion

Recent graduates engaged directly with current employees, gaining first-hand insights into KURUKURU’s workplace culture. One student remarked, "I was able to better visualize the company environment, making it more relatable and tangible." This a testament to the event's success in bridging gaps between old and new employees.

Embracing Diversity

With the inclusion of newly hired employees from M&A and recent graduates, the event allowed for diverse perspectives and dialogues to flourish. Participants found value in understanding varied viewpoints and experiences, reinforcing the unified and open culture that KURUKURU embodies.

Comments from KURUKURU

The HR representative at KURUKURU stated, "The networking event is one of our initiatives to share culture and build an open, challenging organization. By encouraging dialogue across departments and levels, we allow our employees to understand each other's values and working styles, which leads to more flexible creativity and collaboration.

In recent years, as we’ve integrated new team members through M&A and recruitment, the value of such interactions has only increased. We intend to hold these events regularly to cultivate an environment where employees feel secure sharing their opinions."

Feedback from Attendees

One participating employee shared, "Talking with colleagues from different departments helped me learn about other projects and challenges beyond my own brand. It broadened my perspective on our work and illustrated how my role fits into the company's overall direction. Having the chance to naturally connect with new employees and students reinforced KURUKURU’s cherished open atmosphere. It was a priceless experience."

Future Plans

KURUKURU plans to continue hosting quarterly networking events to further strengthen cultural integration and create synergy among brands.
In celebration of KURUKURU's 10th anniversary, management is also organizing a company BBQ event scheduled for October 22, 2025. Furthermore, the company aims to enhance its hiring strategy beyond the class of 2026 to ensure a diverse range of talent that supports company growth.

KURUKURU intends to focus on maintaining a cohesive culture while accelerating development through business expansion and future M&A activities.

About KURUKURU Co., Ltd.

Founded with a mission to create brands that deliver new value to the world, KURUKURU Co., Ltd. operates as a "Brand Creative Company," showcasing a portfolio that encompasses bedding, travel, beauty, and more. The company administers the entire process from product planning to sales and customer service, continuously updating its offerings to enhance consumer experiences.

KURUKURU Brands

• - GOKUMIN: A comprehensive bedding brand emphasizing Japanese quality, recognized with multiple awards, including the Amazon Excellence Award in 2023.
• - MAIMO: A lifestyle mobility brand that prioritizes comfort in travel products, including suitcases, aimed at enhancing individual living experiences.
• - Ur.Salon: A beauty care brand designed to bring radiance to everyday life, offering high-quality hair products for enriched user experiences.

For more information, visit KURUKURU, GOKUMIN, MAIMO, and Ur.Salon.