Nielsen Introduces The Ad Supported Gauge: A Comprehensive Insight into the Ad-Supported TV Landscape
Nielsen Launches The Ad Supported Gauge
Nielsen, a leader in audience measurement and analytics, has recently announced the launch of The Ad Supported Gauge, a new addition to their existing Gauge™ series. This innovative quarterly report aims to offer extensive insights into the portion of television viewership that involves advertisements, spanning across traditional broadcasting, cable, and online streaming platforms.
A New Era of Advertising Insights
As of the first quarter of 2025, a staggering 72.4% of total TV viewing occurred on ad-supported platforms, compared to just 27.6% on ad-free options. This striking statistic illustrates the continued dominance of advertising in television consumption. Nielsen's new report not only presents these key figures but also delves into the specifics regarding content categories that are primarily funded by ads.
Topics Entertainment & Media）
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