Hallmark Summer Cards
2026-03-10 06:50:37

Celebrate Summer with New Greeting Cards by Hallmark Japan Featuring Fresh Seasonal Designs

Discover Hallmark's Summer Greetings



As the summer season approaches, Hallmark Japan, based in Minato, Tokyo, is excited to announce the release of a new collection of summer-themed letters and early summer greeting cards on March 9, 2026. Perfect for seasonal greetings like 'Atsuchu-Mimai' (summer greetings) and 'O-chugen' (summer presents), these products are not only functional but also beautifully designed.

Summer-Themed Letters


The summer letter collection features two delightful designs aimed at bringing vibrancy to your seasonal greetings: Bouquet of Mini Sunflowers and Summer's Sparkle. These letters are compact yet visually striking, highlighting the cheerful mini sunflowers in a design that's brought to life with soft, natural touches against a warm beige background. The vibrant yellow blooms pop beautifully, conveying the spirit of summer.

In the Summer's Sparkle design, goldfish swim in a glass bowl, surrounded by colorful marbles and morning glories, capturing the essence of a refreshing summer day. Its watercolor effects emphasize transparency and coolness, making it a perfect fit for your summer greetings.

Early Summer Greeting Cards


With the intent of enhancing home decor, the collection now includes dimensional greeting cards that can stand upright. The beloved Hydrangea Design showcases the season's character in a stunning manner. Through four layers of attachments, the card illustrates the lushness of hydrangeas with a realistic 3D embossed effect. The shimmering details resemble raindrops, embodying the season's essence.

The hydrangea's growing popularity as a gift for Mother’s Day highlights its importance in summer, making it a staple in seasonal gifting. The card conveys the freshness of early summer while maintaining a humble yet elegant charm, ensuring it resonates with both the sender and receiver.

Additionally, introducing a brand new motif, the Lily of the Valley comes to life in a vase-shaped card, a part of the 'With Flowers' series. Designed with the idea of keeping flowers close, it captures the intricate details of a bouquet, bringing nature inside. With its separate components for stems and petals, the card offers a delightful tactile experience, moving gracefully as it’s touched.

Collection Overview


In total, Hallmark Japan will release 26 new products, including these highlighted items:
  • - Letter Pad: ¥616 (tax included)
  • - Letter Pad Envelopes: ¥418 (tax included)
  • - Note Papers: ¥495 (tax included)
  • - Postcard Sheets: ¥495 (tax included)
  • - Hydrangea Design Card: ¥572 (tax included)
  • - Lily of the Valley Card: ¥638 (tax included)

These new items will be available in various specialized shops across the nation and on Hallmark's official online store, Hallmark Japan. The designs promise to add joy and personality to your seasonal communications.

Hallmark’s Legacy in Greeting Cards


Founded in 1910 in Kansas City, Missouri, Hallmark has become a beloved brand worldwide, serving over 100 countries with its greeting cards. The mission of Hallmark is to foster human connection and create moments filled with warmth and thoughtfulness. Their products are marketed with a focus on celebrating relationships and emotions, making them perfect for every occasion.

Customers can easily access Hallmark products through their official online store, and imported items from the United States are also available. The Rakuten store and various social media platforms offer a reflection of Hallmark’s commitment to keeping close to their customers’ needs.

For media inquiries, please contact:
Japan Hallmark Public Relations Department
Email: [email protected]

Embrace the joy of summer with Hallmark’s fresh collection, and never miss a chance to send your warm regards to loved ones!


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Topics Consumer Products & Retail)

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