DUTZ Unveils Exciting 2026 Fall/Winter Eyewear Collection in Japan

DUTZ, the vibrant eyewear brand hailing from the Netherlands, is gearing up to launch its 2026 Fall/Winter collection. Represented in Japan by Sudo Co., Ltd., headquartered in Bunkyo, Tokyo, DUTZ celebrates the joy of eyewear selection with designs that speak to fun, individuality, and bold expression.

A Creative Legacy

Founded in 2005 in the southern Dutch city of Oosterhout, DUTZ brings an innovative spirit to the eyewear industry. The name itself reflects its heritage; inspired by the word 'Dutch', it embodies a playful twist with the spelling 'Dutz', showcasing the brand's commitment to creativity and a slightly unconventional approach.

At the heart of DUTZ’s philosophy lies the belief that choosing glasses should be an enjoyable experience, free from the constraints of age or gender. The brand encourages customers to intuitively select colors and shapes that resonate with their personal style, reinforcing DUTZ's DNA of creativity and self-expression.

Arianne Jonkheren, the talented designer behind DUTZ, sees eyewear not merely as corrective tools but as fashionable accessories that allow individuals to express themselves. With a desire to surprise and delight, the brand has steadily grown and now boasts distribution in 41 countries globally.

The Exciting 2026 Collection

The theme for DUTZ's 2026 Fall/Winter release is inspired by the latest trends in the fashion scene. It features bold contrasts, architectural graphics, tactile textures, and timeless color palettes that encapsulate the brand's optimism and creativity. Key colors in this collection include monochrome graphics, cobalt blue, terracotta, violet, and metallic accents, all designed to embody the joy of wearing colors and playful designs, making it a truly 'So Dutz!' collection.

Collection Release Date: December 1, 2026.

Highlights from the Collection

Ladies Collection

The women's line for the fall/winter season is themed “Colour in Harmony.” It showcases detailed layering, premium materials, and sophisticated color contrasts, seamlessly merging elegance with creativity. Each pair is priced at ¥48,400 (including tax).

- Models: DZ905-75, DZ2401-75, DZ2405-75, DZ2396-76, DZ2362-75, DZ2380-45

Unisex Collection

The unisex collection revolves around “Graphic Expression,” featuring striking contrasts of black and white, vibrant primary colors, and geometric silhouettes. It’s designed to complement both fashion-forward and clean styles, exuding confidence and humor, with each model priced at ¥48,400.

- Models: DZ2397-45, DZ2402-65, DZ2406-45, DZ2404-95, DZ903-47, DZ2372-44

Men's Collection

Focusing on “Engineered Expression,” the men's collection combines precision craftsmanship, layered structures, and expertly calculated color contrasts. This modern collection aims to balance simplicity with a strong presence, also priced at ¥48,400.

- Models: DZ2399-55, DZ2400-55, DZ902-85, DZ2403-95, DZ2409-55, DZ2410-47

Where to Find DUTZ Eyewear

In Japan, DUTZ eyewear can be found in selected retail stores.

Kotakudo (Ginza)

Located in Ginza, this historic eyewear shop combines tradition and sophistication, boasting a 131-year history. Known for its exquisite selection of eyewear from Europe, Kotakudo provides a refined shopping experience tailored to individual client needs.

- Address: 4-6-11 Ginza, Chuo, Tokyo, 7th Floor, Ginza Center Building
- Phone: 03-5524-0524
- Access: Right near Tokyo Metro ‘Ginza Station’ A7 exit.
- Website: kotakudo

Lunettes Jura (Yokosuka)

This pioneering shop in importing European eyewear is highly regarded for its charming selection that enhances personal style. From December 10 to 14, 2026, Lunettes Jura will host a trunk show featuring over 300 DUTZ styles.

- Address: 2-7 Wakamatsu-cho, Yokosuka, Kanagawa, 1st Floor Fujita Building
- Phone: 046-822-6918
- Access: A short walk from Keikyu Main Line `Yokosuka-Chuo Station` East Exit.
- Website: lunettes

For further details about the latest collections or specific models, customers are encouraged to contact the stores directly.

About Sudo Co., Ltd.

Sudo Co., Ltd. is dedicated to enriching people's lives through high-quality eyewear sourced from around the globe. By offering distinctive brands and planning products crafted by local artisans in Japan, Sudo keeps pace with evolving trends and aims to enhance lifestyle through artistic eyewear choices that highlight individual uniqueness.

Contact for PR Inquiries

If you have any media or styling inquiries, please reach out to:
Staff: Matsui & Goto
Email: [email protected]

Sudo Co., Ltd. is also available for eyewear leasing services for various media such as TV, movies, and magazines.