New Shupatto Bag Launch
2026-08-27 02:27:43

Introducing the New Eco-Friendly Shupatto Compact Bag for Fall-Winter 2026

Launch of the Shupatto Compact Bag M Recycle Collection



The leading lifestyle goods manufacturer, Marna Co., Ltd. (based in Sumida, Tokyo), is set to release the new Shupatto Compact Bag M Recycle Collection on August 27, 2026. This limited-edition launch promises to attract eco-conscious customers with its sustainable materials and innovative design.

Shupatto in a Nutshell



The Shupatto Compact Bag, known for its ‘instant folding’ feature, was designed to resolve common complaints associated with traditional eco-bags, such as difficulty in folding and storage space issues. Since its initial release in November 2015, this line of bags has grown significantly, with a focus on user convenience and satisfaction.

New Features of the Fall-Winter 2026 Collection



The latest iteration of the Shupatto bag maintains its signature folding capability but now boasts an environmentally friendly twist, crafted entirely from 100% recycled fabric. Upholding the principle of 'respect for nature,' this collection introduces a new design theme which will evolve biannually. For Fall-Winter 2026, the theme is titled "Moon & Sun," featuring two distinct patterns.

Inspired by Nature



1. Blue Moon (青月): This design captures the serene atmosphere of dawn, featuring a fusion of light from the morning sun filtered through the atmosphere, creating a beautiful blue light reminiscent of a calm evening before dawn. The use of ice-blue accents modernizes the aesthetic, reflecting tranquility and a futuristic appeal.

2. Morning Glow (朝焼): The second design illustrates the vibrant transition of the eastern sky as the sun rises. The fiery colors depict the sky's metamorphosis from darkness to a warm red, evoking feelings of passion and hope, combined in an artistic representation.

These deep and rich colors from the Moon & Sun collection complement autumn-winter fashion and lifestyle beautifully, allowing users to express their style while being environmentally responsible.

Product Details


  • - Product Name: Shupatto Compact Bag M Moon & Sun
  • - Price: 2,750 yen (including tax)
  • - Material: 100% recycled polyester (excluding tape and button)
  • - Capacity: Approximately 15L
  • - Weight Capacity: 5kg
  • - Size: Unfolded bag - approximately 35x30 cm, folded - approximately 6x8x6 cm

Marna's Mission



Marna aims to embody its philosophy, "Design for Smile: Enhancing Everyday Life," by creating products that enable users to feel more authentic and comfortable in their lives. With over 150 years of experience, Marna continues to deliver moments of joy through a wide range of products in kitchenware, tableware, bath supplies, cleaning tools, and travel accessories.

For more information, visit Marna's official site at Marna Official Website, or check their social media for updates, including Instagram and Twitter feeds.


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Topics Consumer Products & Retail)

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