#China #Wuhu #Chery Group #LEPAS #Fortune Global 500

The Remarkable Rise of Chery Group and Its Impact on LEPAS

Chery Group, the parent company of the automotive brand LEPAS, has recently garnered significant attention following its remarkable ascent in the global business rankings. In the latest Fortune Global 500, Chery Group positioned itself at an impressive 233rd place in 2025, marking a gigantic leap of 152 spots—the largest growth within the automotive sector.

A Milestone Achievement

Achieving the title of the fastest-growing automotive company in the Fortune Global 500, Chery exported over 5 million vehicles last month, leading the charge among Chinese automotive brands. This milestone not only solidifies Chery’s competitiveness in the international marketplace but also propels the globalization efforts of its sub-brand, LEPAS.

Chery's global strategy encompasses a vision for the future of mobility, adopting an integrated approach to cater to diverse usage scenarios. Its design philosophy, dubbed the 'Leopard Aesthetic Design', seeks to combine dynamism with elegance while providing a unique lifestyle space known as the 'Exquisite Third Space'. This philosophy promotes the idea that 'Elegance is Power', introducing advanced technology and warmth into the 'unique lifestyle' of its users.

Strategic Advantages in the Automotive Industry

The climb in the Global 500 ranking and the groundbreaking sales figures are seen as endorsements from global markets towards LEPAS. Being a significant player in the car export sector for over 22 years, Chery has established a solid user base with more than 17 million global customers driving its vehicles. By exploiting its strong market presence and comprehensive service network, LEPAS can focus on achieving rapid delivery for its customers without the need to establish sales channels from scratch.

Chery’s strategy strongly interlaces LEPAS within its international frameworks surrounding R&D, production, and supply chain. An example of the benefits derived from this integrated approach is LEPAS's access to Cutting-edge technologies and robust production capabilities granted by Chery, allowing it to maintain a leading position in the automotive industry.

According to Zhong Wei, the Deputy General Manager of LEPAS, “LEPAS was born in Rome”, indicating that it is utilizing every opportunity afforded by Chery to experience dynamic growth. The first model under LEPAS, the L8, rolled out from the production line in April and quickly became popular among affluent urban dwellers attracted to its exceptional design, intelligent dashboard features, spaciousness, and enhanced safety measures.

Expanding Global Footprint

On July 23rd, at the Indonesia International Auto Show, LEPAS unveiled its models L8, L6, and L4, capturing preliminary orders that set the tone for a 'new standard of travel.' Chery's remarkable achievements reflected in the 'Double 500', stemming from the established trust, sales networks, industrial chains, and R&D infrastructure, serve as a 'driving engine' for LEPAS. Leveraging Chery’s offerings, LEPAS is presenting vehicles that incorporate masterful driving dynamics into people's lives, encapsulated in their slogan, 'Colorful Life, Masterful Drive'. This narrative is inked as LEPAS turns a new page in the global automotive market for those seeking a 'unique lifestyle'.

Conclusion

Chery Group's recent achievements not only showcase its remarkable growth within the competitive landscape of the automotive industry but also shed light on how it strategically positions LEPAS to make an indelible mark on the global stage. As LEPAS gears up for expansive growth driven by innovative designs, customer-oriented technology, and robust international partnerships, it reinforces the belief that elegant mobility is not just a pursuit, but a way of life.