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OIKOS® Expands Its High-Protein Shake Lineup

OIKOS, a prominent brand in the high-protein yogurt market, is shaking things up by launching two flavorful additions to its ready-to-drink protein shake range. The new flavors, Strawberry and caffeinated Mocha Latte, aim to satisfy the increasing consumer demand for diverse options in the protein shake aisle. With these innovative flavors, OIKOS is making it easier for consumers to incorporate protein-rich drinks into their daily routines.

New Flavor Innovations

The Strawberry flavor is designed to offer a bold and juicy fruit experience, while the Mocha Latte combines the rich flavors of chocolate and coffee, meeting the rising trend for 'proffee'—a blend of protein and coffee. Each shake is fortified with 30g of complete protein, 5g of prebiotic fiber, and essential vitamins, ensuring that customers get not only great taste but also nutritional benefits.

Both shakes are designed for on-the-go consumption, delivering energy and protein to fit busy lifestyles. The Mocha Latte is particularly appealing for mornings or afternoons needing a caffeine boost, offering 95mg of caffeine, akin to a standard cup of coffee. This makes it an ideal choice for those looking for quick fuel before or after workouts. The Strawberry option provides a refreshing alternative for those who prefer a fruit-forward flavor in their protein intake.

Meeting Consumer Demands

Research indicates that nearly half of Americans regularly consume protein drinks, with 78% expressing a desire for more flavor varieties. OIKOS is responding to this demand head-on by expanding its current lineup, which includes popular flavors like Chocolate, Vanilla, and Salted Caramel. These new offerings not only enhance the flavor assortment but also uphold OIKOS's commitment to quality with 1g of total sugar, 0g added sugar, and no artificial sweeteners or flavors, ultimately reinforcing its leadership in the protein category.

Derek Neeley, the Vice President of Protein Shakes at Danone USA, stated, “With the introduction of Strawberry and caffeine-boosted Mocha Latte, we're broadening how and when people enjoy OIKOS. We’re delivering the great taste and high-quality protein people expect, now in even more craveable flavors for post-workout recovery or a protein-packed morning.”

This strategic move taps into current market trends and consumer preferences, ensuring that OIKOS remains at the forefront of innovation in the protein beverage sector.

Nutritional Benefits

Aside from their delicious flavors, OIKOS protein shakes are crafted to support health and wellness. Each shake provides:

• - 30g of complete protein for muscle recovery
• - 5g of prebiotic fiber to enhance digestive health
• - Vitamins A and D to support immune system function

The shakes are perfect for anyone on a fitness journey or those looking to maintain an active lifestyle, making protein easily accessible and enjoyable.

Availability

Consumers can find these new shakes at various retail locations. For more information on where to purchase OIKOS Protein Shakes, visit OIKOS.com. Stay updated with the brand's latest offerings by following OIKOS on social media platforms like Instagram, Facebook, TikTok, and YouTube.

In conclusion, the addition of Strawberry and Mocha Latte to the OIKOS lineup not only responds to customer cravings for variety but also reflects a commitment to providing convenient, high-protein options that enhance daily nutrition and satisfaction.

About OIKOS®

OIKOS® is under Danone USA, a Certified B Corporation®, dedicated to delivering nutritious, high-protein products that make healthy eating convenient. The brand emphasizes supporting consumers' strength-building journeys through a versatile range of protein-packed options available in various forms, like cups, shots, drinks, and now shakes.

Stay strong with OIKOS, where the ethos remains: STRONGER MAKES EVERYTHING BETTER®.