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2026 IAB NewFronts: A Pivotal Moment for Digital Video

From March 23 to 26, 2026, leaders in the digital advertising industry will gather in New York City for the highly anticipated IAB NewFronts. This event marks a significant moment in the evolution of streaming, connected TV (CTV), and the integration of artificial intelligence (AI) in video marketing. As the digital landscape continuously shifts, the NewFronts aim to address the nuances of a fast-paced video marketplace that now operates in real time.

The focus of this year's conference lies not just on the latest trends but also on how brands can leverage AI-driven insights, measurement techniques, and creative strategies to maximize their investments in digital video. According to David Cohen, CEO of IAB, "We are witnessing an unprecedented dynamic in our industry. The reliance on impressions as indicators of success is rapidly fading, replaced by performance-driven streaming and CTV channels that directly correlate with business outcomes."

As brands and agencies increasingly invest in this evolving sector, the 2026 NewFronts will provide invaluable perspectives on content and technology integrations. This year's event, taking place earlier in the calendar, aims to give buyers a competitive edge, allowing them to align their video strategies more effectively with the changing marketplace dynamics.

The agenda for the event comprises four days filled with live presentations and networking opportunities. Selected sessions will also be streamed on IAB.com, ensuring broader access for those unable to attend in person. Each day features a lineup of presentations from notable companies in the digital and advertising fields, providing insights into their groundbreaking technologies and strategies.

On March 25, the IAB Main Stage will be a highlight of the event, featuring curated presentations that promote discussions on how video investment strategies are adapting in light of AI, e-commerce, and the demand for performance across various platforms. Notable speakers include representatives from Google, Samsung, Meta, TikTok, and many more, who will share their insights on innovative approaches to video marketing.

Jamie Finstein, Vice President of the IAB Media Center, emphasizes that the landscape of video is constantly evolving, with the lines between content, culture, and commerce blurring. This year's NewFronts seeks to spotlight the thrilling innovations that are reshaping how audiences engage with streaming and digital platforms.

The scheduling of the NewFronts is intentional, as it allows industry professionals to re-evaluate their planning decisions with respect to video investments in light of current trends and technologies. As the universe of digital video expands, attendees will gain insights into activation, measurement, and optimization across various platforms, empowering them to adapt to an ‘always-on’ market.

This event is not just about sharing knowledge; it's about forging meaningful partnerships that tap into the latent potential of cross-platform video investments. The Recharge Lounge, sponsored by A+E Networks, will provide a relaxed environment for attendees to mingle and exchange ideas, enhancing the collaborative spirit of the event.

In summary, the 2026 IAB NewFronts represents a critical convergence of technology, creativity, and commerce in the world of digital video advertising. As we embrace this new era of interconnected media, the insights shared and the partnerships formed during these four days will undoubtedly shape the future of video consumption and advertising strategies, securing its place as a cornerstone of the advertising industry.