BIGO Ads Partners with Unity LevelPlay to Fuel Growth for App Developers

BIGO Ads Teams Up with Unity LevelPlay

In a significant move for app developers, BIGO Ads SDK has recently been announced as an approved bidding partner of Unity LevelPlay, a leading mediation platform. This strategic partnership combines the extensive advertising inventory of BIGO Ads with the vast traffic of LevelPlay, aiming to optimize user experiences and maximize revenue opportunities for developers.

Benefits of BIGO Ads SDK Integration

The integration process of the BIGO Ads SDK into Unity LevelPlay is designed to be seamless for developers already utilizing the platform. By incorporating additional ad sources into their bidding strategy, developers can increase competition, leading to greater advertising revenue. This means more robust monetization strategies can be employed, resulting in enhanced performance for their applications.

For advertisers, the partnership offers access to high-quality traffic through Unity LevelPlay, which includes premium ad placements across over 30,000 applications associated with BIGO Ads. This broader reach aims to drive improved performance for advertising campaigns.

Voices from Our Partners

The collaboration has gained praise from key figures within both organizations. Ashley Navon, Senior Director of Growth Partnerships at Unity, expressed her excitement about the integration, stating: "We are thrilled to include BIGO Ads in Unity LevelPlay. Their global demand will elevate the bidding process, ultimately enhancing revenue for our developers and publishers."

Eden Liu, Head of Business Development at BIGO Ads, also shared his enthusiasm: "Our team feels privileged to partner with LevelPlay. The seamless collaboration and their professionalism makes this venture worthwhile. We are confident that this integration will add substantial value to developers and advertisers alike."

An example of this partnership’s impact is seen with INDIEZ, a leading mobile game developer, which reported a remarkable 30% increase in Return on Advertising Spend (ROAS) after incorporating the BIGO Ads SDK as an integrated in-app bidding partner via LevelPlay. They noted, "We are extremely satisfied with the performance of BIGO Ads, which has now become one of our top partners for user acquisition and monetization. Their support and commitment to our success have been critical to our growth."

Maximize Your App Revenue

For developers eager to enhance their app's advertising revenue through the BIGO Ads SDK, integration is straightforward and efficient. Following the provided guides will enable swift implementation as a dedicated advertising network within Unity LevelPlay.

Ready to Accelerate Your Growth? Contact the BIGO Ads team to explore tailored growth strategies and contact Big Ads to stay updated on the latest trends and news in app monetization and advertising strategies.

BIGO Ads Integration