#Germany #CHiQ #Andreas Wellinger #Ski Jumping #Titisee-Neustadt

CHiQ and Andreas Wellinger Shine at the FIS Ski Jumping World Cup

The FIS Men's Ski Jumping World Cup launched recently in Titisee-Neustadt, Germany, where CHiQ proudly stood as the official partner. This collaboration added a touch of elegance and intelligent branding to the thrilling world of winter sports. As the brand's ambassador, Olympic ski jumping champion Andreas Wellinger played a pivotal role in elevating CHiQ's visibility amidst the snowy slopes, embodying the spirit of this prestigious event.

CHiQ, renowned for its stylish smart home appliances, has consistently embraced the philosophy of merging intelligence with aesthetics. During this year's collaboration, Andreas was highlighted as a key figure during promotional activities, including his participation in the IFA exhibition in September where the partnership with the FIS Ski Jumping World Cup was announced. The collaboration also birthed a captivating brand image video featuring Andreas, designed to engage and inspire sports enthusiasts around the globe while showcasing the thrill of winter sports.

Throughout the tournament, CHiQ employed an array of advertising displays that significantly contributed to the immersive skiing experience enjoyed by attendees. The brand also hosted a skiing carnival, creating an exhilarating environment that drew many enthusiasts eager to engage with skiing culture.

On the technology front, CHiQ recently unveiled its innovative M9 Series QLED TV in Europe, designed to captivate viewers with its 4K resolution, 120Hz DLG high refresh rate, and MEMC motion compensation features. Its impressive lineup, including popular multi-door refrigerators equipped with electronic temperature control and variable zones, ensures that it meets the diverse needs of consumers. Furthermore, the stylish ColorLuxe Washing Machine delivers an advanced and intelligent laundry experience.

In a testament to its growing popularity, CHiQ's televisions and refrigerators were among the top ten best-selling items during Black Friday across several Amazon platforms, with a sales increase of nearly 20% compared to last year, highlighting its impressive market growth in Europe.

The parent company of CHiQ, Changhong, has undergone a significant transformation over the years, evolving from simply exporting products to establishing a global brand presence that synergizes resources internationally. This foray into sports marketing aims not only to enhance brand recognition but also to engage a younger audience, reflecting the company's intent to create connections through dynamic and fashionable branding.

Recently, Changhong has also worked to boost interest in winter sports within Chinese markets by sponsoring the FIS Snowboard and Freeski Big Air World Cup, while CHiQ leveraged the global platform presented by the FIS Ski Jumping World Cup to promote its stylish and vigorous brand identity.

As CHiQ sets its sights on expanding its global sports marketing initiatives, the brand is dedicated to harnessing cutting-edge technology and superior design in its home appliances. CHiQ's commitment to innovation mirrors its ambition to enhance daily life and create memorable experiences for consumers worldwide. With an eagerness to chase dreams and inspire aspirations, CHiQ firmly positions itself at the forefront of the smart appliance market on a global scale.

In conclusion, this partnership reflects a strategic intersection of sport, innovation, and lifestyle branding, positioning CHiQ as a leader in not only smart home technology but also in the dynamic world of winter sports marketing.