Discover the Essence of Yamaguchi at Seven-Eleven's Special Local Fair

Experience the Flavor of Yamaguchi at Seven-Eleven

From July 22 to August 4, Seven-Eleven Japan is proud to present the "Buchiumai! Yamaguchi Fair," showcasing eight delectable dishes inspired by the local delicacies and ingredients of Yamaguchi Prefecture. This initiative aims to highlight the region's amazing food culture while promoting local consumption. The term "Buchiumai" means "very delicious" in the local dialect, embodying both a genuine appreciation for the culinary delights and the warm spirit of Yamaguchi.

A Culinary Adventure

This fair features a delightful array of dishes such as the famous "Kawara Soba" and "Sanzoku-yaki," along with other local specialties like "Yamaguchi Aburato Tomato," "Yamaguchi Kirara Milk," and wasabi from local farms. Each dish aims to not only offer a taste of Yamaguchi but also to remind patrons of the region's rich history, environment, and the lifestyle of its people.

Featured Dishes

1. Tomato Chicken Cheese Bowl - Made with Yamaguchi Aburato Tomato, this dish features juicily cooked chicken, sweet and tangy tomatoes, and gooey cheese to create a perfect blend of flavors.

2. Asparagus Bacon & Tartar Potato - Fresh Yamaguchi asparagus takes center stage in this cup deli, complemented by a homemade tartar sauce and crispy bacon.

3. Wasabi Kombu Rice Ball - A spicy rice ball made with local wasabi stems and sweet kombu, perfect for a fresh summer snack.

4. Choshu Chicken Fried Cutlet Bowl - This dish combines tender Choshu chicken with a sweet soy-based sauce, ideal for fried food lovers.

5. Grilled Tea Soba - A reimagined version of the traditional Kawara Soba, this dish features roasted tea buckwheat noodles highlighted with crispy toppings and an abundance of beef.

6. Milk Coffee Uirou Dessert - A luxurious milk mousse made with Yamaguchi Kirara milk, topped with whipped cream and a unique coffee-flavored uirou cake.

7. Triangle Cheese Sandwich with Red Bean Paste - A nostalgic treat made with soft bread and a crunchy biscuit layer, stuffed with sweet red bean paste for a delightful combination.

8. Sanzoku-yaki - A beloved soul food from Yamaguchi, this dish features charcoal-grilled chicken drizzled with a special sweet and savory sauce.

Supporting Local Culture

This fair not only promotes the culinary delights of Yamaguchi but also encourages local consumption as a solution to community challenges. This is the third year of this initiative, further solidifying the importance of regional foods and their role in consumer awareness.

As we invite everyone to explore the treasures of Yamaguchi’s cuisine, the fair hopes to deepen the understanding of local food culture and foster a greater appreciation for regional ingredients.

Exclusive Offers

For those who register on the Seven-Eleven app and are residents of Yamaguchi, special discount coupons will be available during this period. These incentives are designed to enhance the experience and encourage more patrons to enjoy these delightful dishes.

Don’t miss this chance to enjoy the exquisite flavors of Yamaguchi at your local Seven-Eleven. Come celebrate the local culinary culture until August 4, and take part in supporting and savoring the unique taste of Yamaguchi!

For more details, visit: Seven-Eleven Yamaguchi Fair