#Japan #Tokyo #Fragrance #SHIRO #Summer Bouquet

Introduction

As the heat of summer envelops us, the right fragrance can not only lift our spirits but also provide a refreshing break from the sweltering heat. SHIRO’s latest launch, the Limited Summer Bouquet Fragrance, encapsulates just this feeling. Inspired by the beauty of blooming flowers under a radiant sun, this fragrance aims to transport users to a tranquil place where the worries of everyday life dissipate into the summer breeze.

A Symphony of Floral Notes

The Summer Bouquet opens with vibrant Bergamot and a zesty touch of Pink Pepper, immediately compelling your senses. These bright top notes are soon integrated with heart notes featuring an elegant Rose, sweet Magnolia, and delicate Lily of the Valley. Finally, it settles into a soft base of Musk and Sandalwood, creating a warm, lingering effect that keeps you feeling fresh throughout the day.

The Collection

SHIRO has introduced three products within the Summer Bouquet line:

1. Eau de Parfum (40mL) - Priced at 4,180 yen (tax included).
- This mist-style fragrance allows for a generous application throughout the day. It’s perfect for summer outings and provides a crisp, clean impression, making every day feel special.
- Longevity: Approximately 5 to 6 hours.

2. Fragrance Balm (14g) - Priced at 3,300 yen (tax included).
- This portable balm is perfect for on-the-go use. Simply apply it to your wrists or neck for an instant burst of freshness, and enjoy the lovely floral fragrance wherever you are, without any stickiness.
- Longevity: About 1 to 2 hours.
- Tip: Apply during humid conditions for a refreshing touch.

3. Oil-In Hair & Body Serum (80mL) - Priced at 3,850 yen (tax included).
- This lightweight mist hydrates and adds sheen to both hair and skin, perfect for post-sun care. With ingredients like Kombu and Yuzu, the serum effectively moisturizes while imparting the delightful Summer Bouquet scent.
- Longevity: Approximately 2 hours.

The Visuals

To promote the Summer Bouquet fragrance, SHIRO released stunning visuals that encapsulate its essence. Featuring an array of refreshing-colored flowers that convey both elegance and a sense of summer rejuvenation, these visuals use flowers from RIN Co., known for repurposing flowers that would otherwise be discarded due to aesthetic standards. This aligns perfectly with SHIRO’s ethical manufacturing ethos.

The Brand's Ethos

SHIRO is rooted in the philosophy of creating products that they themselves would love to use daily. Established in 1989, the brand is notable for its commitment to ethical practices and sustainability, from sourcing ingredients to manufacturing. Over the years, SHIRO has expanded into multiple forms including fragrances, skincare, and culinary experiences, showcasing the beauty in every element of nature.

Upcoming Events

Mark your calendars! The FAST RESERVE for SHIRO Membership begins on July 25, 2025, at 12:00 PM, followed by the official launch of the Summer Bouquet fragrance on July 31, 2025, at online stores and physical outlets.

As summer arrives, let SHIRO's Limited Summer Bouquet fragrance be your companion, enveloping you in a world of floral delight, elevating your spirit and enhancing every moment spent under the sun.