STYLEMIXER Opens First Standalone Store in Tokyo with Special Launch Events and Exclusive Items

STYLEMIXER Grand Opening at Lumine Est Shinjuku

On September 12, 2025, STYLEMIXER, a fashion brand under Baroque Japan Limited, will unveil its first standalone store in Tokyo, located on the first floor of Lumine Est Shinjuku. This exciting opening marks a significant milestone for STYLEMIXER, which began as an e-commerce brand in April 2018 and has since expanded to ten stores across Japan. This year, the brand celebrates its eighth anniversary and the new store promises a more urban and sophisticated shopping experience.

A Chic and Inviting Interior

The new store features a revamped interior that enhances the previously cozy, vacation home-like atmosphere, transforming it into a stylish urban space. Shoppers can expect a minimalist design with grey-toned fixtures and a carefully calculated layout that enhances comfort and aesthetics. The environment is intended to make customers feel relaxed while exploring the latest fashion trends.

Exclusive Launch Items

In celebration of the new store, STYLEMIXER will offer four exclusive items available only at the Lumine Est Shinjuku location:

1. Checked Tailored Jacket
- Color: Brown
- Size: Free
- Price: ¥16,500 (tax included)
- This handsome boxy jacket features dropped shoulders and roomy sleeves, providing a relaxed feel to any outfit.

2. Checked Cocoon Mini Skirt Pants
- Color: Brown
- Sizes: S, M
- Price: ¥9,350 (tax included)
- Designed without side panels, these skirt pants offer a rounded silhouette that complements the tailored jacket perfectly.

3. 2WAY Mohair Mix Ribbon Knit (Limited Color)
- Colors: Ivory, Brown, Blue (Limited Color: Pink)
- Size: Free
- Price: ¥8,250 (tax included)
- A standout piece with vibrant pink color, the knit offers versatility with a reversible design, enhanced by the luxurious texture of mohair.

4. Tuck Wide Denim Pants
- Colors: Indigo, Black
- Sizes: XS, S, M
- Price: ¥11,550 (tax included)
- Featuring deep front tucks for a flattering fit, these wide-leg jeans are perfect for casual occasions, blending laid-back style with sophistication.

Unique Opening Novelties

To commemorate the opening, several special novelties will be available:

- Spend ¥8,000 or more and receive a logo tote bag and a flower.
- Spend ¥18,000 or more to receive a logo-plate beanie.
- Spend ¥25,000 or more to get a faux leather tote bag.
- Spend ¥45,000 or more for a luxurious leather bag.

Additionally, the first customers will receive a skincare mask from Pureal as part of their purchase.

Early Access Event

Prior to the grand opening, a pre-order event will take place from August 9 to August 17, 2025, on the sixth floor of Lumine Est Shinjuku. Customers who reserve exclusive and early-release items will benefit from a 10% discount available for purchase on opening day. Attendees can also participate in a gacha game for original prizes and will gain insights into the upcoming 2025 AW Outerwear collection.

Store Information

Located at:

- Address: 1st Floor, Lumine Est Shinjuku, 3-38-1 Shinjuku, Tokyo 160-0022
- Hours: Weekdays 11:00 AM - 9:00 PM / Weekends 10:30 AM - 9:00 PM
- Opening Date: September 12, 2025

About STYLEMIXER

Under the creative direction of Ena Matsumoto, STYLEMIXER is committed to delivering high-quality, high-design items at accessible prices. Their unique offerings blend diverse fashion elements, ensuring customers find precisely what they desire. Whether trendy or basic, STYLEMIXER stands out by curating pieces that resonate with the modern consumer.

For more details, check out their online store and follow them on Instagram.