#Japan #Kinokuniya #Hashimoto #Kino's Bookstore

Exciting Transformation: Kino's Bookstore to Kinokuniya Bookstore

In an important development for book lovers in the Hashimoto area, Kino's Bookstore will be rebranding to Kinokuniya Bookstore, effective November 29, 2025. This change, which is part of a wider plan by Kinokuniya Bookstore to enhance its presence along the Keio Line, reflects a commitment to delivering high-quality literature and creating a vibrant cultural space for its community.

Background of the Change

Kino's Bookstore, operated by Kinokuniya Shoji Hanbai Co., Ltd., has been a beloved destination for readers in the region. The company's headquarters are located in Tama City, Tokyo, and it is a wholly-owned subsidiary of the renowned Kinokuniya Company, headquartered in Shinjuku, Tokyo. With its massive catalog of books, magazines, and stationery, Kino's Bookstore has become an integral part of the local culture.

As part of this rebranding initiative, several other locations, including the Fuchu, Sengawa, Kirarina Keio Kichijoji, and Tama Center stores, have already undergone the transition to the Kinokuniya name. The transformation to the Kinokuniya Bookstore name aims to unify these stores under a single, recognizable brand and enhance brand loyalty among customers.

Details of the Branding Change

The official name change to Kinokuniya Bookstore in Hashimoto signifies a new chapter for the establishment. Alongside this rebranding, Kinokuniya Shoji Hanbai is planning to launch promotional campaigns to celebrate this significant milestone.

Celebration Campaign

From November 29, 2025, to December 5, 2025, customers shopping at the new Kinokuniya Bookstore in Hashimoto will have a chance to receive an original eco-bag with any purchase over 2,000 yen. Additionally, the store will offer three times the regular Keio points for purchases during this campaign period, encouraging patrons to enjoy a shopping experience while being environmentally conscious.

Future Plans and Commitment

Kinokuniya Shoji Hanbai Co., Ltd. operates a total of 20 bookstores along the Keio train line, with plans to gradually transform all remaining Kino's Bookstore locations into Kinokuniya Bookstores by the end of December 2025. This initiative exemplifies the company's dedication to ongoing service improvements and a commitment to the cultural enrichment of the local community.

The Kinokuniya management team is adamant that this change will facilitate greater access to high-quality literature and serve as a meeting point where readers can discover new ideas and engage with each other. They sincerely hope for continued support from their patrons as they embark on this exciting new journey.

Company Overview

Company Name: Kinokuniya Shoji Hanbai Co., Ltd.
Location: 1-22 Toyogaoka, Tama City, Tokyo
Business Focus: Selling books, magazines, and stationery
Number of Stores: 20 locations

For media inquiries, please contact the Public Relations Department of Kinokuniya Company at [email protected].