#USA #Innovation #Hisense #FIFA Club World Cup #New York/New Jersey

Hisense Enhances the FIFA Club World Cup Experience

During the FIFA Club World Cup 2025™, Hisense, a prominent global brand in consumer electronics and home appliances, has embarked on an innovative campaign dubbed "Own the Moment." This initiative aims to create unforgettable experiences for football fans across the globe.

At the MetLife Stadium in New York/New Jersey, Hisense has transformed a designated area into an immersive experience zone that acts as a 'second home stadium' for fans. This unique zone, open for 28 days including 9 match days, features an array of products, including top-of-the-line TVs, laser televisions, refrigerators, and air conditioners showcased in engaging scenarios that captivate the audience. The RGB-MiniLED TV exhibition, displaying models such as the 100" U7, 100" U8, and 116" UX, has attracted a large number of visitors who have enjoyed interactive football gaming experiences.

Continuously extending its reach, Hisense has followed a multi-city tour across the United States under the "Own the Moment" initiative. This includes a special pop-up store located in the American Dream Mall, running from June 23 to July 14. The tour, which visits parking lots in 19 cities, allows guests to view matches on giant screens, engage in football-themed video games, enjoy refreshing moments with Hisense products, and create unique AI-assisted cards for souvenirs. The pop-up venue showcases the latest innovations from Hisense, including a flagship 116" TV and a smart cross-door refrigerator, alongside daily giveaways and special events like the VAR Challenge and Live Game Zone.

Amid the growing popularity surrounding the FIFA Club World Cup 2025, Hisense also took significant strides in the Middle East by hosting a spectacular event at the Mall of the Emirates in Dubai. Former Real Madrid goalkeeper Iker Casillas was present, generating excitement among football fans and strengthening the brand's connection to global sports. This occasion marked the unveiling of the first RGB-MiniLED television powered by Hisense's cutting-edge AI processor, which promises ultra-vibrant colors, exceptional brightness, and crystal-clear images, further solidifying Hisense's leadership in home entertainment technology.

In line with its sponsorship agreement with Real Madrid, Hisense showcased an exclusive limited-edition product line endorsed by the club, offering football enthusiasts a unique proposition while reaffirming the brand's commitment to intertwining sport with innovative technology. The space was alive with interactive activities, celebrity appearances, and influencers contributing to significant media buzz and enhancing Hisense's reputation as a global innovator in entertainment technology.

Iker Casillas emphasized, "Technology has become a crucial element in the football experience. Whether you're at the stadium or at home, the quality of viewing shapes how engaged you are with the game. Companies like Hisense are pushing the boundaries of what’s possible, making fans feel closer to the action, atmosphere, and emotions of every match."

Through its innovative technologies and unforgettable experiences, Hisense continues to help fans around the world enjoy the moment, transforming every match day into a personal celebration of sports, innovation, and connection. Founded in 1969, Hisense is a leader in the global RTV/AGD and consumer electronics market, with a presence in over 160 countries. The company specializes in high-end multimedia products, home appliances, and intelligent IT solutions. According to the analytics firm Omdia, Hisense has secured the second position worldwide in TV sales volumes (2022-2024) and leads in the segment of 100-inch and larger televisions (2023 - Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense consistently seeks to collaborate with the sporting world to engage audiences around the globe.