#South Korea #Seoul #Hyundai #Cannes Lions #Night Fishing

Hyundai Motor's Creative Excellence Shines at Cannes Lions 2025

Hyundai Motor Company has made waves at the 2025 Cannes Lions International Festival of Creativity, clinching a Grand Prix, two Gold Lions, and a Silver Lion for their groundbreaking projects, 'Night Fishing' and 'Tree Correspondents'. These accolades underscore Hyundai's commitment to innovation and excellence in brand storytelling.

Grand Prix Win for 'Night Fishing'

The highlight of Hyundai's success was the Grand Prix awarded to 'Night Fishing', a captivating short film that marks a significant milestone as the brand's first Grand Prix win at Cannes Lions. This short film is described as a snack movie, cleverly combining entertainment with subtle branding, showcasing a bite-sized thriller narrative. The film was created in collaboration with Innocean, under the direction of Moon Byounggon and featuring renowned Korean actor Son Sukku.

'Night Fishing' stands out for its unique storytelling approach, which does not feature overt promotional content but instead presents a cinematic experience filmed through seven fixed-camera angles from the perspective of a car. This innovative method has cemented Hyundai's reputation as a leader in brand storytelling.

Sungwon Jee, Hyundai's Senior Vice President and Global Chief Marketing Officer, emphasized that the award reflects the global impact and resonance of their content marketing strategy. He stated, "Winning four awards, including the Grand Prix, is a testament to Hyundai Motor's consistent efforts to build an innovative brand identity through creative storytelling."

'Tree Correspondents' Sees Double Gold and Silver Success

Additionally, Hyundai's AI-driven campaign, 'Tree Correspondents', earned two Gold Lions and one Silver Lion in the Digital Craft category. This initiative is part of Hyundai's ongoing CSR project, 'IONIQ Forest', which aims to support biodiversity and combat climate change. The campaign uses AI to assess ecological data, providing insights into the health of various forests and contributing to the conservation efforts.

As the 'IONIQ Forest' project prepares to celebrate a decade of impactful work, it is set to reach the remarkable achievement of planting a million trees across 13 global regions by this year. The campaign is set to launch in July, further indicating Hyundai's dedication to sustainability.

Yongwoo Lee, CEO of Innocean, noted the growing importance of authentic content in forging connections with consumers, stating, "I'm delighted that 'Night Fishing' demonstrated the power of genuine storytelling. It's rewarding to see this resonate on a global stage, leading to our Grand Prix honor."

Looking Ahead

As Hyundai Motor continues to innovate, they are committed to exploring novel methods to engage with their audience. With their recent Cannes Lions success, the company is likely to further invest in creative projects that resonate globally. This aligns with their broader vision to maintain their status as a frontrunner in automotive branding and storytelling.

In conclusion, Hyundai Motor's triumph at the 2025 Cannes Lions Festival illustrates their unwavering commitment to creating engaging and meaningful content. Their pioneering approach not only enhances brand image but also contributes positively to global environmental initiatives, making Hyundai a noteworthy example in the automotive industry.