#Japan #Shiga #Algoage #Shiga Lakes #DMM Business AI

Partnership Announcement

Algoage, a company dedicated to creating the "next normal" through AI technology, has recently announced a significant partnership with Shiga Lakes. This collaboration aims to leverage AI-driven chat marketing and generative AI services to promote the B.LEAGUE 2025-26 season effectively. The partnership signifies a major step forward in enhancing fan engagement and regional development through innovative advertising strategies.

The Vision Behind the Partnership

With the mission to apply AI technology in various sectors, Algoage will play a crucial role in supporting Shiga Lakes, a prominent basketball team in Japan's B.LEAGUE. By utilizing AI tools, Algoage will help improve marketing strategies, fan interaction, and operational efficiencies.

As stated by Shinichi Kawamura, head of Algoage's Business AI Division, "We are honored to become partners with Shiga Lakes. This collaboration will enable us to harness the power of AI to expand the possibilities within sports and community growth. Together, we will create a partnership that fosters both growth and new challenges."

Looking Ahead to the B.LEAGUE Season

The 2025-26 season is pivotal for Shiga Lakes as they approach significant goals in both sports and business. The team aims to achieve over 130% growth in self-generated revenue and overall revenue surpassing 1.6 billion yen. Also, with a slogan, "Get Hyped!", they aim to maintain a win percentage of 50%, which would enable them to compete in the playoffs and potentially secure the championship.

President of Shiga Lakes, Tsukito Hara, expressed excitement about the new partnership, stating, "We are thrilled to finalize our Royal Partner Agreement with Algoage. With the upcoming 2026-27 B.PREMIER season in sight, this season is the second year of our mid-term goal ‘LAKE UP 5 GOALS’. The collaboration with Algoage, whose mission aligns with our goals of creating the ‘next normal’, will undoubtedly propel our growth and contributions to the regional community."

AI in Sports Marketing

The role of AI in sports marketing has been expanding rapidly, with companies like DMM Business AI leading the charge. By incorporating virtual advertising on platforms like BasketLIVE and engaging in strategic marketing initiatives, Algoage aims to innovate fan experiences both in the stadium and online. Fans can expect to see the DMM Business AI logo in various advertising formats throughout the season.

As the collaboration develops, both organizations will work closely together to explore new innovative ideas that will benefit the team, fans, and community alike. By embracing cutting-edge technology, the partnership seeks to redefine how sports marketing operates in the modern age.

Conclusion

With the partnership between Algoage and Shiga Lakes, both entities are looking to make significant strides in the sports marketing landscape, enhancing community engagement and developing new opportunities through AI technology. As they embark on this journey, fans can look forward to an exciting season ahead filled with innovative strategies and enhanced experiences within the B.LEAGUE framework.