BBQGuys Appoints Devin Van Hout as Chief Digital Officer to Drive Growth

BBQGuys Welcomes Devin Van Hout as Chief Digital Officer

BBQGuys, recognized as a top destination for outdoor living products and e-commerce, has made a significant announcement that marks a new chapter in its digital evolution. The company is thrilled to welcome Devin Van Hout as its Chief Digital Officer (CDO). With an impressive background and a wealth of experience in digital strategy and e-commerce growth, Van Hout's presence is a vital addition as BBQGuys aims to refine and enhance its offerings in an increasingly competitive marketplace.

Devin Van Hout's primary role as CDO will focus on accelerating BBQGuys' digital transformation, concentrating on optimizing the e-commerce experience and enhancing the overall customer journey. His vast expertise in scaling digital operations and improving conversion rates will be critical in advancing BBQGuys' growth objectives. Van Hout’s awareness of consumer behavior equips him to lead the company in this next phase of expansion effectively.

Russ Wheeler, the CEO of BBQGuys, expressed genuine enthusiasm about Van Hout's appointment, highlighting their previous collaboration at Build.com. "I've witnessed Devin's leadership and extraordinary vision firsthand, and I'm excited to have him on our team as we look to innovate and grow BBQGuys further. His digital strategy expertise makes him truly the right fit to guide our continuous transformation," stated Wheeler.

Van Hout's career is marked with notable achievements. He played a pivotal role in scaling Build.com to over $1 billion in annual revenue while also being instrumental in developing effective digital strategies for leading firms like Ferguson Enterprises. Additionally, he has spearheaded the establishment of e-commerce divisions at Ferguson and Exemplis LLC, showcasing his commitment to fostering growth in dynamic and high-pressure markets.

"It is an honor to join BBQGuys, which has cultivated a robust reputation and a passionate customer base over the years," said Van Hout. "I am looking forward to pushing our digital endeavors forward and creating memorable experiences for our customers, starting from their initial interaction to the moment they celebrate in their backyards."

BBQGuys has built a 25-year legacy, providing bespoke outdoor living solutions that include grills, outdoor kitchen designs, and more, consolidating its position as the go-to source for backyard essentials. The company prides itself on delivering excellence by curating offerings from top brands, all verified through expert ratings and customer feedback. Known for its motto, "Life is Better in Your Backyard™," BBQGuys remains committed to elevating the outdoor living experience for its customers.

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This strategic addition of Devin Van Hout as Chief Digital Officer sets the stage for BBQGuys to continue leading in the outdoor living niche, solidifying their commitment to delivering quality and enhanced digital experiences as the marketplace continues to evolve. The company is on an exciting path ahead, and all eyes will be on how Van Hout's influence shapes its future success.