Bush's Beans Makes History with First College Football Bowl Game Sponsorship

Bush's Beans Takes on College Football

In an exciting twist for college football fans, Bush's® Beans is delighting the sports world by making history as it officially sponsors its very first college bowl game. The brand renowned for its flavorful baked beans and Secret Family Recipe™ is set to rename the Boca Raton Bowl, transforming it into the 'Bush's Boca Raton Bowl of Beans'. This exclusive sponsorship marks the first time a bowl game will feature a name that concludes with a word other than 'bowl', making it a unique event on the college football calendar.

Scheduled for December 23, the Bush's Boca Raton Bowl of Beans promises to be a culinary and sports extravaganza, taking place at the Flagler Credit Union Stadium at Florida Atlantic University. The game kicks off at 2 p.m. ET and will be broadcast live on ESPN, attracting football aficionados and bean enthusiasts alike.

A Partnership That Feels Right

The partnership between Bush's Beans and the Boca Raton Bowl seems like a match made in heaven. Doug Mosley, the bowl's executive director, remarked on the synergy, stating, "Few things are more complementary than food and football, so teaming up with Bush's Beans to bring their signature flavor to Boca Raton was a no-brainer." Expect a vibrant atmosphere filled with touchdowns and tantalizing bean-related experiences.

Stephen Palacios, Senior Vice President of Marketing at Bush's Beans, shared his excitement: "Our bean obsession knows no bounds—that's why we're on a mission to turn the stadium into the biggest bowl of beans the world has seen." The event will feature various engaging activations designed to enhance the fan experience, such as product sampling and interactive challenges centered around Bush's iconic beans.

What to Expect at the Event

With two competitive teams from different conferences squaring off, the Bush's Boca Raton Bowl of Beans will not only provide thrilling football action but also a platform to showcase the delicious versatility of beans. The teams set to compete will be revealed on December 7, right after the weekend's conference championship matches.

The event goes beyond just football; it aims to create memorable experiences for attendees by infusing a hearty dose of fun and flavor throughout the game. Fans can look forward to a plethora of activities and surprises highlighting the delightful world of beans. Whether you're a college football fan or someone who appreciates a good meal, this event claims to cater to all.

A Legacy of Quality

Bush's Beans has been a family-owned enterprise since 1908, built on the belief in the goodness of beans for both nutrition and the environment. Their commitment to quality and exceptional taste is evident across their product range, from their beloved Baked Beans to the new Sidekicks. The catchy slogan, "That Beautiful Bean Co.®", reflects the brand's dedication to putting out the best possible product for consumers.

As we approach game day, fans are encouraged to visit BocaRatonBowl.com for updates on the event, tickets, and further details on the exciting partnerships to expect. Don’t forget to follow Bush's Beans on various social media platforms like Instagram, Facebook, and TikTok to stay in the loop for upcoming surprises and promotions.

The Boca Raton Bowl’s Reputation

The Boca Raton Bowl has built a reputation for high-stakes matchups and a lively atmosphere. With over 30 million households tuning in and an annual attendance of approximately 650,000, the bowl continues to captivate sports fans nationwide. It has significantly impacted college football, with numerous alumni carving out successful NFL careers, lending credence to its stature in the world of sports.

As we gear up for this monumental occasion, we can't help but anticipate a delightful blend of sports and culinary experiences. From end-zone celebrations to bean-themed festivities, the Bush's Boca Raton Bowl of Beans promises to be an unforgettable experience.

Bush's Beans is ready to roll out not just the beans, but an unforgettable event that marries the love of football with the joy of good food. Get ready to roll into the festive spirit this upcoming December 23. Let's savor the flavor while cheering for our teams. More than a game, it promises to be a celebration on all fronts!