Pigeon Introduces New Baby Snacks Made with FANCL Sprouted Brown Rice

Introduction

On September 7, 2026, Pigeon Co., Ltd. will unveil a new line of baby snacks called "Gennai Manma" that features 100% FANCL sprouted brown rice. This innovative product, designed to cater to infants' nutritional needs, will be available at specialty baby stores, drugstores, supermarkets, and Pigeon's official online shop nationwide.

Product Overview

The two variants of Gennai Manma include "Gennai Manma Plain" and "Gennai Manma Fish". These snacks are specifically targeted for babies starting from around 7 months of age, ensuring that they contain no added sugar, salt, or allergens from the 28 identified categories. With an emphasis on high-quality ingredients, Pigeon's development philosophy aligns seamlessly with FANCL's commitment to research and quality.

Features and Benefits

Gennai Manma is designed to address common concerns during the weaning phase, like picky eating and nutritional balance. The stick shape aids infants in self-feeding, allowing them to practice grasping and eating independently. This not only encourages a sense of achievement in babies but also provides a delicious experience enriched with the natural sweetness and nutty aroma of sprouted brown rice.

Upon consumption, the snacks dissolve easily in the mouth, making them a gentle option for delicate gums. The plain version highlights the mild sweetness of sprouted brown rice, whereas the fish variant introduces a flavorful twist by incorporating fish flavor for varied taste experiences.

Additionally, these snacks can effortlessly turn into a comforting porridge when mixed with hot water. This feature is particularly useful for parents looking for quick meal solutions while on-the-go or during busy times.

Development Background

Since its founding in 1980, FANCL has focused on resolving the unwelcome aspects of life through its products, including cosmetics, health foods, and sprouted brown rice. The sprouted brown rice is specially cultivated using a proprietary method that enhances its nutritional value and flavor, making it rich in nutrients like GABA, dietary fiber, vitamin E, and essential minerals.

On the other hand, Pigeon has been creating products for baby growth and development for over 60 years. They focus on the right texture and size for baby food and snacks, ensuring that families enjoy the experience of feeding their little ones with nutritious and safe options. The collaboration with FANCL for Gennai Manma showcases the expertise both companies bring to the table, marrying FANCL's innovations with Pigeon's dedication to baby food.

Manufacturer Insights

The concept for Gennai Manma was born from a desire to offer families a nutritious snack option that is as safe and comforting as a meal. Pigeon's commitment to selecting only high-quality, nutrient-dense ingredients led to the partnership with FANCL, whose sprouted brown rice meets these exacting standards. This collaboration not only elevates the product quality but also expands the utility of sprouted brown rice into the realm of baby food, ensuring that parents confidently provide healthy snacks to their children.

Conclusion

FANCL and Pigeon’s new product reflects a significant advancement in baby nutrition, providing families with a wholesome snack option. With Gennai Manma, parents can now support their child’s development with a treat that emphasizes great taste and essential nourishment. In a market where safety, health, and flavor are paramount, this innovative approach brings forth a new standard in baby snacks.

For more information: