pocket.watch Honored in TIME100 List for 2025
In a remarkable achievement for the children’s media landscape, pocket.watch has been recognized in the prestigious TIME100 Most Influential Companies of 2025. This accolade highlights the company's innovative approach in revolutionizing kids' entertainment and shaping the digital creator economy.
Founded in 2017, pocket.watch has emerged as the first and largest kids and family creator media company, pioneering a way for young audiences to interact with content. Unlike traditional entertainment firms, pocket.watch has fully embraced digital creators, enabling these entertainers to flourish and reach wider audiences. Today, the company collaborates with 59 creators who collectively boast over 1.3 billion subscribers and an astounding number of nearly a trillion lifetime views.
Among its notable creator partners are popular figures like Ryan's World, a beloved YouTuber for children aged 3-9, Diana, recognized as the most followed girl globally on YouTube, and Toys and Colors, the top kids' ensemble on the platform. This impressive reach signifies pocket.watch's significant impact on shaping the tastes and preferences of Gen Alpha, the demographic emerging in the digital age.
The recognition from TIME emphasizes pocket.watch's status as a trailblazer, underscoring the company's ongoing commitment to innovation at the crossroads of entertainment and technology. Over the years, pocket.watch has achieved several remarkable milestones that have transformed the production, distribution, and monetization of creator-driven content.
Some of its landmark achievements include:
- - The first Emmy-nominated series featuring a YouTube creator.
- - The introduction of the first creator-branded toy line available at Walmart.
- - The debut of the first balloon inspired by a digital creator at Macy's Thanksgiving Day Parade.
- - An extensive catalog of series and specials starring creators, available for streaming on Hulu.
In the last year, pocket.watch has taken further significant strides by launching the first wide release of a theatrical film powered by a creator brand. They also introduced personalized, officially licensed merchandise made possible by generative AI methods and developed the industry’s first AI-driven contextual ad targeting solution specifically for YouTube Kids. These initiatives set new benchmarks for precision, safety, and revenue generation within the digital media realm.
As pocket.watch continues to grow, it is clear that this company is not just redefining children’s entertainment but is also paving the way for future digital creators. Its recognition in the TIME100 list further solidifies pocket.watch’s influence and innovative spirit in the entertainment sector, especially in addressing the unique needs of young audiences.
This acknowledgment is more than recognition; it is an affirmation of the dynamic shift occurring in the media landscape, led significantly by companies like pocket.watch. The trajectory of pocket.watch suggests an inspiring future filled with endless possibilities for children's entertainment, promising to keep evolving as it meets the changing demands of its young audience.
As the industry looks ahead, one thing is certain: pocket.watch will remain at the forefront of innovation, continuing to challenge conventions, and inspire the next generation of kids’ creators.