Eastside Golf Welcomes PGA Tour Star Joseph Bramlett as First Sponsored Athlete

Announcement of Partnership



Eastside Golf, a brand intent on reshaping the cultural landscape of golf, has recently made waves in the sports world by signing Joseph Bramlett, an accomplished golfer on the PGA Tour, as its first sponsored athlete. This strategic move underscores the brand's mission to promote diversity and authenticity within a sport that has traditionally lacked representation.

Joseph Bramlett's Journey



Bramlett, a Stanford University graduate and a notable competitor on the PGA Tour, is set to showcase Eastside Golf's apparel during all professional events. He will prominently display the brand's signature Swingman logo during competitions, introducing Eastside Golf to an even broader audience and reinforcing the brand's presence on golf's grandest stages.

As a mixed-race individual in golf, Bramlett has often felt out of place. He comments, "Being a mixed kid in the game of golf always made me feel a bit different, and what Eastside Golf stands for deeply resonates with me. They're pushing forward to make the game more inclusive and representative, which is something that I am equally passionate about."

His sentiments highlight a crucial aspect of Eastside Golf's ethos: to foster inclusivity and representation in a sport where these values have often been sidelined.

A Partnership That Matters



Earl Cooper, the Co-Founder and CEO of Eastside Golf, articulates the significance of this partnership, stating that Bramlett embodies the brand’s values of authenticity and excellence. Cooper emphasizes, “Joseph will help us showcase that golf is truly everyone's game while representing our brand at the highest level of competition.” This partnership aligns with Eastside Golf’s goal of bridging diverse backgrounds with the sport, ultimately making golf accessible to everyone.

Impressive Track Record



Bramlett's career is reflective of both hard work and talent. After winning a national championship during his freshman year at Stanford, he secured his PGA Tour card in 2010 and recently shined on the Korn Ferry Tour with a victory in 2021. Just last month, he achieved a commendable third-place finish at the Puerto Rico Open, boasting an impressive score of 21-under. His current ambition is to gain full status on the PGA Tour while pursuing that elusive first victory.

The Impact of Authentic Representation



This partnership with Bramlett marks a transformative step for Eastside Golf. Founder and Creative Director Olajuwon Ajanaku expresses the impact of having their logo represented on the PGA Tour. He believes that Bramlett’s story of perseverance and genuine connection to Eastside Golf’s mission creates a powerful narrative that resonates with many. “Having our Swingman logo on the PGA Tour represents a new chapter for our brand and further validates our impact on the game,” says Ajanaku.

In addition to Bramlett, Eastside Golf's roster includes several athletes who represent diverse backgrounds, each sharing a commitment to breaking barriers in golf. This initiative underscores the brand’s focus on inclusivity and the drive to create an environment where authenticity thrives.

The Future of Eastside Golf



Eastside Golf has steadily gained traction not just within the golfing community, but also across broader cultural landscapes. The brand's apparel has been embraced by various notable figures, including celebrities and professional athletes from various sports. Partnerships with global brands like Nike and Mercedes-Benz, alongside collaborations with the Jordan Brand, exemplify the brand’s integration into mainstream culture.

Through initiatives like this partnership with Bramlett, Eastside Golf aims to continue challenging the status quo. The brand invites golfers and enthusiasts alike to bring their authentic selves to the game, reshaping how the sport is perceived and played.

As Eastside Golf progresses into this new era with Joseph Bramlett leading the charge, the golfing community watches closely to see how this partnership will unfold, influencing a wave of change for generations of golfers to come.

Topics Sports)

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