BASE FOOD and EDO ALL UNITED Form a Powerful Partnership
BASE FOOD Inc., headquartered in Meguro, Tokyo, has recently announced a strategic supplier contract with EDO ALL UNITED, a soccer club in the Kanto Soccer League's second division and assumedly affiliated with former Japan national team player Keisuke Honda. The partnership is part of the robust "BASE UP SPORTS PROJECT," which aims to uplift health and sports performance through proper nutrition. This collaboration will not only provide the players and staff of EDO ALL UNITED with a variety of BASE FOOD products but also engage in various educational activities emphasizing the importance of nutrition for sports performance.
Introducing BASE UP PROJECT
BASE FOOD's mission revolves around creating a society where everyone can shine and maintain a healthy lifestyle. The company actively participates in various sports, music, arts, and cultural events, encouraging individuals to incorporate complete nutritional foods into their daily lives. Through this initiative, known as the "BASE UP PROJECT," BASE FOOD aspires to support physical and mental well-being for everyone.
In the scope of this project, the newly formed collaboration with EDO ALL UNITED aims to foster mutually beneficial activities and comprehensive support for the club. Players will receive meal options that enhance their nutrition and supplement their athletic performance, thereby improving overall team dynamics.
Who is EDO ALL UNITED?
EDO ALL UNITED was founded in 2020 under the ownership and management of Keisuke Honda. The club seeks to become a leading soccer establishment, aspiring to build the greatest soccer club in Tokyo and eventually the world. Notably, in just five years, they have accomplished an incredible four promotions, marking themselves as one of the fastest-growing clubs in the region. Currently, the team comprises 25 players, all on professional contracts, contributing to a well-rounded and agile team that is set to achieve its goals for the 2024 season and beyond.
Keito Takemura, the team captain, commented:
“We are incredibly grateful for this partnership with BASE FOOD. As athletes, we rely heavily on our nutritional intake while training and competing. The ease of obtaining balanced nutrition through BASE FOOD gives us a considerable edge, ensuring we can maintain our performance even amidst our busy schedules. EDO ALL UNITED aims to promote to the J-League and become the world's best club in Tokyo with the support of BASE FOOD.”
Comments from Leadership
Katsu Takagi, the CEO of EDO ALL UNITED, expressed his enthusiasm for the supplier agreement, stating that this partnership is invaluable in elevating each player's base performance. He noted the team's commitment to professional growth and the collective goal of winning the J-League and securing victory at the Club World Cup. The collaboration with BASE FOOD is crucial in addressing their nutritional needs as they strive for these lofty ambitions.
The Essence of BASE UP PROJECT
The BASE UP PROJECT entails supporting individuals from various realms—sports, music, and arts—who contribute to society, along with those striving to achieve their dreams and make a difference in sustainability. The project emphasizes the vital role of nutrition and health in achieving happiness and well-being, encapsulating the motto of fostering a brighter tomorrow.
The Significance of BASE FOOD
BASE FOOD is described as a "smart food" that provides one-third of the daily required nutrients in a single meal. Using a variety of natural ingredients like whole grains, soybeans, and chia seeds, it promises a balanced diet without sacrificing taste. The product lineup has grown since its launch in February 2017, reaching significant milestones including over 200 million bags sold and more than 210,000 subscription customers as of June 2024.
As BASE FOOD continues its mission to innovate staple foods and promote health as a standard, the partnerships forged through the BASE UP PROJECT, such as with EDO ALL UNITED, spotlight the importance of nutrition in sports and overall well-being. This collaboration marks just the beginning of their effort toward a healthier, more productive society.
Join Us in the Journey
For those interested in sports nutrition and performance initiatives, BASE FOOD is currently welcoming applicants from athletes, whether professional or amateur, and teams to participate in the BASE UP SPORTS. Engagement offers opportunities for support and an experience of their complete nutritional products. Further details can be found on their official note page.
To stay connected with BASE FOOD and EDO ALL UNITED, you can follow their respective social media channels and websites, ensuring you won’t miss out on their innovative practices and continuous updates.