HATTRICK and Hokkaido Yellow Stars Collaborate for Sustainability
In an innovative move towards sustainability,
HATTRICK Auction, managed by Valuence Japan Co.,Ltd., will launch the
Hokkaido Yellow Stars UPCYCLE AUCTION starting from
December 5, 2025. This initiative not only showcases the spirit of upcycling but also highlights the potential for athletes to contribute to environmental conservation.
The Hokkaido Yellow Stars, a professional volleyball team based in
Sapporo, competes in the
V.LEAGUE MEN East Conference, and has proudly participated in this year's competition, continuing to chase their mission to rise to the top tier, the
Daito Life SV.LEAGUE. The upcoming auction will feature meticulously crafted shoulder bags made from repurposed uniform pants used in the 2024-25 season. This marks the second edition of the project, following last year's successful launch.
These bags embody more than just functional fashion; they serve as a testament to how discarded sportswear can be transformed into valuable products, reducing waste and promoting a circular economy within the community. By assigning new value to textile waste, HATTRICK aims to engage fans and the local community in dialogues surrounding sustainability and social responsibility.
Auction Overview
- - Duration: December 5, 2025 (Friday) 18:00 - December 9, 2025 (Tuesday) 22:00
- - Featured Product: Upcycled Shoulder Bags
- - Auction URL: HATTRICK Auction
Participating Athletes
The auction will include items associated with various players from the team, creating a unique connection between fans and their idols. Some of the players featured in this initiative include:
1. Shun Niyama
2. Kaoru Nakaya
5. Kōsuke Iwasaki
6. Hiroya Gori
7. Kōhei Kuboshita
8. Daisuke Deguchi
10. Kōta Yamada
11. Sōta Ikeda
13. Itaru Yanagimachi
14. Ryu Nakano
16. Shotaro Sawaguchi
18. Shōhiro Iba
19. Sōta Yoshimura
21. Itsuki Ito
22. Yukihisa Maeda
23. Ken Yanagisawa
Each bag is handcrafted, which may result in slight variations, further enhancing the uniqueness of these products. For more details, please refer to the auction page.
About HATTRICK
HATTRICK's mission, as run by Valuence Japan Co., Ltd., is to foster a sustainable future for challengers. They operate
HATTRICK Auction, which features rare items related to athletes, while also maintaining a D2C platform called
HATTRICK Members that connects challengers directly with fans. This dual service model aims to support both athletes and fans, creating new value through meaningful interactions and transactions.
To explore HATTRICK further, visit their official platforms:
The Environmental Efforts
This initiative was also embraced by the Ministry of the Environment’s “Deco-Katsu” program, which encourages activities that promote awareness surrounding eco-friendly lifestyles. By enabling communities to rethink the value of waste through creative projects like the
Hokkaido Yellow Stars UPCYCLE AUCTION, HATTRICK actively participates in shaping a more environmentally conscious society.
Conclusion
The
Hokkaido Yellow Stars UPCYCLE AUCTION represents a remarkable fusion of sports, art, and sustainability. It illustrates the endless possibilities that arise when creativity meets a commitment to ecological responsibility. As the auction date approaches, both fans and environmentally conscious consumers eagerly anticipate the treasures that will be unveiled during this exciting event.