#Germany #Changan Automobile #DEEPAL #AVATR #Mainz

ChangAn Automobile Launches in Europe

ChangAn Automobile, known for its commitment to low-carbon mobility technology, has made a significant entry into the European market by launching its three major brands: CHANG-AN, DEEPAL, and AVATR. This event took place in Mainz, Germany, under the theme "Sharing the Future," marking a pivotal moment in the company's strategic expansion plans. With this launch, ChangAn aims to strengthen its technological innovation and sustainability efforts across Europe.

A New Phase of Commitment

The launch is part of ChangAn’s ambitious "Vast Ocean Plan" which not only emphasizes the importance of technological advancements but also showcases their commitment to environmental sustainability. With a fully integrated European ecosystem that encompasses research, production, supply chain, sales, and operations, ChangAn is poised to establish a deeper connection with European consumers. This will be achieved through investments in local talent and collaborations with regional partners.

Showcasing Technological Innovations

At the launch event, ChangAn presented the DEEPAL S07 on its European debut, in addition to the CHANG-AN E07 and DEEPAL S05, with plans for their market launches in the near future. The introduction of these models reflects ChangAn’s dedication to meeting the European demand for high-performance electric vehicles that incorporate cutting-edge intelligence and electrification technologies. These innovations underscore ChangAn’s global collaborative R&D system, which spans across six countries and ten locations, tapping into a vast network of over 18,000 R&D personnel from 31 countries.

Market Strategy and Goals

To effectively penetrate the European market, ChangAn has devised a structured entry strategy that initially focuses on key electric vehicle markets, including Norway, Denmark, Germany, the Netherlands, and the UK. The company’s ambitious goal is to establish a presence across all major European markets by 2028. The European headquarters, located in the Netherlands, will serve as a central hub for operations, while a dedicated sales headquarters has been set up in Munich, Germany. Currently, around 500 professionals are employed across Europe, including skilled designers and engineers from Italy and the UK, with plans to further expand the local talent pool.

Vision for the Future

Zhu Huarong, Chairman of ChangAn Automobile, expressed enthusiasm during the launch: "It is great to be here in Germany. ChangAn is an open and collaborative company driven by a clear mission to lead sustainable mobility and benefit human life." Zhu further elaborated on the company's goals for the year, aiming for three million units in global sales, with one million of those being electrified vehicles. By 2030, ChangAn plans to increase production to five million vehicles annually, of which three million will be electrified.

Path Towards Global Leadership

ChangAn Automobile is charting a path toward globalization, anchored by technology-driven innovation, intelligent manufacturing, and sustainable development at its core. This European brand launch signifies a crucial step in enhancing ChangAn's global presence and aligns with the company's broader vision of becoming a world-class automobile brand.

About ChangAn Automobile

ChangAn Automobile is dedicated to low-carbon mobility solutions, backed by a robust international design team comprising over 915 experts from 31 countries. The company offers a diverse range of brands, including CHANG-AN, DEEPAL, and AVATR, as well as joint ventures such as ChangAn Ford and ChangAn Mazda. With a strong foothold in product diversity—ranging from passenger vehicles to light commercial trucks—ChangAn is committed to driving forward innovations that are essential for sustainable transportation in the future.